{"id":7059,"date":"2023-12-22T07:30:00","date_gmt":"2023-12-22T10:30:00","guid":{"rendered":"https:\/\/totalpass.com\/?p=7059"},"modified":"2025-10-02T14:10:31","modified_gmt":"2025-10-02T17:10:31","slug":"matricula-4-estrategias","status":"publish","type":"post","link":"https:\/\/totalpass.com\/br\/blog\/para-academias\/matricula-4-estrategias\/","title":{"rendered":"Matr\u00edcula: 4 estrat\u00e9gias para quebrar obje\u00e7\u00f5es na academia"},"content":{"rendered":"\n<p>Algumas academias t\u00eam dificuldade na hora de fechar a <strong>matr\u00edcula<\/strong> dos alunos devido \u00e0s obje\u00e7\u00f5es que acabam surgindo durante o processo de negocia\u00e7\u00e3o, como, por exemplo, os planos, os pre\u00e7os e\/ou as <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/20-modalidades-exercicios-fisicos\/\" target=\"_blank\" rel=\"noreferrer noopener\">modalidades<\/a><\/strong> dispon\u00edveis nos concorrentes. Ser\u00e1 que isso j\u00e1 aconteceu na sua unidade?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/12\/matricula.jpg\" alt=\"matr\u00edcula\" class=\"wp-image-7060 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/matricula.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/matricula-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Veja como aumentar as matr\u00edculas contornando as obje\u00e7\u00f5es<\/figcaption><\/figure><\/div>\n\n\n\n<p>Para te ajudar a vencer de uma vez por todas as obje\u00e7\u00f5es na hora da matr\u00edcula, n\u00f3s selecionamos algumas estrat\u00e9gias para colocar em pr\u00e1tica com o time de recep\u00e7\u00e3o.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quais s\u00e3o as obje\u00e7\u00f5es mais comuns na hora de fechar a matr\u00edcula?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/12\/matricula-aluna.jpg\" alt=\"aluna com d\u00favida antes de se matricular\" class=\"wp-image-7061 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/matricula-aluna.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/matricula-aluna-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Ser\u00e1 que a sua academia j\u00e1 perdeu de fechar alguma matr\u00edcula devido \u00e0s obje\u00e7\u00f5es? Saiba mais!<\/figcaption><\/figure><\/div>\n\n\n\n<p>Provavelmente a sua academia j\u00e1 deve ter passado pela seguinte situa\u00e7\u00e3o: o time de<strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/recepecao-academia-4-dicas-para-automatizar\/\" target=\"_blank\" rel=\"noreferrer noopener\"> recep\u00e7\u00e3o<\/a><\/strong> apresenta a unidade, as comodidades dispon\u00edveis (banheiro, cadeira de massagem, estacionamento e\/ou espa\u00e7o kids) e, em seguida, ap\u00f3s informar os planos, o futuro cliente traz alguma obje\u00e7\u00e3o e n\u00e3o fecha a matr\u00edcula.\u00a0<\/p>\n\n\n\n<p>Embora fa\u00e7a parte do processo natural de qualquer neg\u00f3cio, pode acabar gerando algum tipo de frustra\u00e7\u00e3o, visto o tempo gasto apresentando e tentando fechar a matr\u00edcula. Mas, afinal, quais s\u00e3o as obje\u00e7\u00f5es mais comuns? A seguir, n\u00f3s selecionamos algumas delas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cAh! Eu vou dar uma pensadinha!\u201d;<\/li><li>\u201cA forma de pagamento de voc\u00eas n\u00e3o \u00e9 t\u00e3o flex\u00edvel\u201d;<\/li><li>\u201cAntes de fechar, eu preciso pesquisar em outras academias\u201d;<\/li><li>\u201cAdorei as modalidades, mas vou pagar por um servi\u00e7o que n\u00e3o vou usar\u201d;<\/li><li>\u201cAnalisando a academia do lado, o pre\u00e7o de voc\u00eas est\u00e1 um pouco mais caro\u201d<\/li><li>\u201cEu gostei do espa\u00e7o, do valor e das comodidades, mas a academia fica longe de casa\u201d;<\/li><li>Entre muitas outras obje\u00e7\u00f5es!<\/li><\/ul>\n\n\n\n<p>Ser\u00e1 que voc\u00ea j\u00e1 escutou alguma dessas? Al\u00e9m dessas, muitas outras s\u00e3o faladas pelos clientes na hora de fechar a matr\u00edcula. Geralmente, poucos voltam para fechar depois, por isso, \u00e9 importante control\u00e1-las no momento em que acontecem.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4 dicas para quebrar as obje\u00e7\u00f5es na hora de fechar a matr\u00edcula&nbsp;<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/12\/matricula-aluno-duvidas.jpg\" alt=\"recep\u00e7\u00e3o e aluno na academia\" class=\"wp-image-7062 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/matricula-aluno-duvidas.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/matricula-aluno-duvidas-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Ouvir o que o aluno tem a dizer pode ajudar a contornar as obje\u00e7\u00f5es<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ao saber das principais obje\u00e7\u00f5es que acontecem na hora de finalizar a matr\u00edcula de algum aluno, \u00e9 poss\u00edvel tra\u00e7ar algumas estrat\u00e9gias para concluir a venda. Confira algumas dicas!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Fa\u00e7a perguntas de volta<\/h3>\n\n\n\n<p>Geralmente, quando o cliente solta alguma obje\u00e7\u00e3o, o time fica sem saber como seguir, perdendo a oportunidade de fechar o neg\u00f3cio. Sendo assim, a primeira dica \u00e9 fazer perguntas de volta.&nbsp;<\/p>\n\n\n\n<p>Por isso, tente perguntar &#8220;o que a gente pode fazer para resolver o seu problema&#8221;. Ao fazer isso, voc\u00ea mostra que se importa como o cliente se sente, quebrando a obje\u00e7\u00e3o para resolver o problema.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Ou\u00e7a e fale com aten\u00e7\u00e3o&nbsp;<\/h3>\n\n\n\n<p>Falar bem n\u00e3o significa falar muito, n\u00e9? Quando o funcion\u00e1rio da recep\u00e7\u00e3o n\u00e3o para de falar, isso acaba bloqueando o cliente de comentar como se sente em rela\u00e7\u00e3o ao servi\u00e7o.&nbsp;<\/p>\n\n\n\n<p>Por isso, escute o que o cliente tem a dizer. Em seguida, tente criar uma conex\u00e3o, fazendo com que ele sinta o desejo de usar os servi\u00e7os oferecidos pela <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/cuidados-na-academia-como-garantir-a-seguranca-dos-alunos\/\" target=\"_blank\" rel=\"noreferrer noopener\">academia<\/a><\/strong>. Caso apare\u00e7a alguma obje\u00e7\u00e3o, ser\u00e1 mais f\u00e1cil de se contorn\u00e1-la.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Explique a import\u00e2ncia da atividade f\u00edsica<\/h3>\n\n\n\n<p>As pessoas est\u00e3o acostumadas a ver sobre <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/sedentarismo-e-atividade-fisica-entenda-a-importancia\/\" target=\"_blank\" rel=\"noreferrer noopener\">atividade f\u00edsica<\/a><\/strong> na internet, sendo que, na verdade, uma coisa n\u00e3o tem nada a ver com a outra quando com a realidade. Afinal, as m\u00eddias sociais tentam impor um padr\u00e3o de corpo, o que n\u00e3o \u00e9 legal e n\u00e3o tem rela\u00e7\u00e3o alguma com a <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/saude-do-coracao-10-dicas\/\" target=\"_blank\" rel=\"noreferrer noopener\">sa\u00fade<\/a><\/strong>.\u00a0<\/p>\n\n\n\n<p>Ao explicar os benef\u00edcios da atividade f\u00edsica para a sa\u00fade e o <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/bem-estar-na-sua-rotina\/\" target=\"_blank\" rel=\"noreferrer noopener\">bem-estar<\/a><\/strong>, \u00e9 poss\u00edvel contornar as obje\u00e7\u00f5es, montando que a pr\u00e1tica regular pode impactar de forma positiva na <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/qualidade-de-vida-5-dicas-para-melhorar-a-sua\/\" target=\"_blank\" rel=\"noreferrer noopener\">qualidade de vida<\/a><\/strong>, seja em casa ou no trabalho. Por isso, quanto mais informa\u00e7\u00e3o, melhor!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; Seja emp\u00e1tico&nbsp;<\/h3>\n\n\n\n<p>Colocar-se no lugar do cliente pode ajudar a entender melhor as principais dores, principalmente no que diz respeito ao servi\u00e7o oferecido.&nbsp;<\/p>\n\n\n\n<p>Por isso, ap\u00f3s alguma obje\u00e7\u00e3o, mostre entender e esteja pronto para solucionar, gerando a sensa\u00e7\u00e3o de confian\u00e7a. Afinal, \u00e9 importante que o cliente se sinta \u00e0 vontade para tirar as d\u00favidas ou at\u00e9 mesmo propor melhorias, independente do tempo na sua unidade.<\/p>\n\n\n\n<p>Gostou dessas estrat\u00e9gias para quebrar as obje\u00e7\u00f5es? Coloque-as em pr\u00e1tica para alavancar o seu neg\u00f3cio, aumentar o n\u00famero de clientes e lucrar cada vez mais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Algumas academias t\u00eam dificuldade na hora de fechar a matr\u00edcula dos alunos devido \u00e0s obje\u00e7\u00f5es que acabam surgindo durante o processo de negocia\u00e7\u00e3o, como, por exemplo, os planos, os pre\u00e7os e\/ou as modalidades dispon\u00edveis nos concorrentes. Ser\u00e1 que isso j\u00e1 aconteceu na sua unidade? Para te ajudar a vencer de uma vez por todas as [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[423,549,1858,1859,1857,1860],"class_list":["post-7059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-academias","tag-academia","tag-alunos","tag-cliente","tag-matricula","tag-objecoes","tag-objecoes-na-academia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 estrat\u00e9gias para aumentar matr\u00edculas na academia<\/title>\n<meta name=\"description\" content=\"Quer aumentar o n\u00famero de matr\u00edcula na sua academia? 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