{"id":7050,"date":"2024-01-06T07:30:00","date_gmt":"2024-01-06T10:30:00","guid":{"rendered":"https:\/\/totalpass.com\/?p=7050"},"modified":"2025-10-02T13:29:02","modified_gmt":"2025-10-02T16:29:02","slug":"aula-experimental-para-academia","status":"publish","type":"post","link":"https:\/\/totalpass.com\/br\/blog\/para-academias\/aula-experimental-para-academia\/","title":{"rendered":"Aula experimental: 3 dicas para conquistar mais alunos"},"content":{"rendered":"\n<p>Muitas academias querem alcan\u00e7ar novos alunos, fora aquelas que j\u00e1 est\u00e3o matriculados, n\u00e9? Se a sua unidade fitness pensa assim tamb\u00e9m, saiba que \u00e9 preciso conquist\u00e1-los desde o primeiro encontro, ou seja, quando v\u00e3o \u00e0 academia em busca de <strong>aula experimental<\/strong>.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/12\/aula-experimental.jpg\" alt=\"aula experimental\" class=\"wp-image-7053 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/aula-experimental.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/aula-experimental-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>A sua academia oferece aula experimental? Saiba mais!<\/figcaption><\/figure><\/div>\n\n\n\n<p>Embora seja uma pr\u00e1tica bastante comum entre as academias e <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/sala-de-imprensa\/estudios-fitness-quais-experimentar-com-a-totalpass\/\" target=\"_blank\" rel=\"noreferrer noopener\">est\u00fadios fitness<\/a><\/strong>, ainda existem alguns estabelecimentos que n\u00e3o oferecem. Quando isso acontece, os alunos ficam sem vivenciar uma experi\u00eancia na unidade fitness, fazendo com que possa desistir de fechar a matr\u00edcula, sendo uma das <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/dicas-de-vendas-melhore-as-estrategias-da-sua-academia\/\" target=\"_blank\" rel=\"noreferrer noopener\">obje\u00e7\u00f5es mais comuns<\/a><\/strong>.<\/p>\n\n\n\n<p>Pensando nisso, se voc\u00ea ainda tem d\u00favidas sobre esse tipo de aula na academia, n\u00f3s responderemos os seguintes t\u00f3picos neste artigo para te ajudar a entender como essa estrat\u00e9gia pode ajudar a crescer o seu neg\u00f3cio:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\" id=\"Como-e-uma-aula-experimental-na-academia\"><li><strong><a href=\"#Como-e-uma-aula-experimental-na-academia\">Como \u00e9 uma aula experimental na academia?<\/a><\/strong><\/li><li><strong><a href=\"#As-academias-sao-obrigadas-a-oferecer-aula-experimental\">As academias s\u00e3o obrigadas a oferecer aula experimental?<\/a><\/strong><\/li><li><strong><a href=\"#Quais-as-vantagens-da-aula-experimental-para-a-academia\">Quais as vantagens da aula experimental para a academia?<\/a><\/strong><\/li><li><strong><a href=\"#3-dicas-para-conquistar-alunos-na-aula-experimental\">3 dicas para conquistar alunos na aula experimental.&nbsp;<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>Ficou curioso(a) e quer saber mais? Continue a leitura com a gente para n\u00e3o perder nada e, sobretudo, para incluir essa estrat\u00e9gia na sua unidade fitness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como \u00e9 uma aula experimental na academia?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/12\/aula-experimental-senior.jpg\" alt=\"professora e idoso na academia\" class=\"wp-image-7054 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/aula-experimental-senior.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/aula-experimental-senior-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Essa estrat\u00e9gia de aula ajuda a aumentar o n\u00famero de alunos matriculados<\/figcaption><\/figure><\/div>\n\n\n\n<p>No primeiro momento, a aula experimental pode parecer pouco vantajosa para os donos de academia, uma vez que os alunos treinam sem pagar qualquer valor para treinar na unidade. Por outro lado, essa \u00e9 uma estrat\u00e9gia bastante usada para gerar a sensa\u00e7\u00e3o de necessidade, contribuindo para o fechamento de novas matr\u00edculas.&nbsp;<\/p>\n\n\n\n<p>Geralmente, essa aula s\u00f3 pode ser feita uma vez, podendo ser no mesmo dia ou com agendamento para o dia que achar melhor, uma vez que precisa estar com roupas de treino para maior conforto.&nbsp;<\/p>\n\n\n\n<p>Sendo assim, o aluno pode usufruir de todos os espa\u00e7os dispon\u00edveis na unidade no dia da aula, sendo uma oportunidade para conhecer os equipamentos, o vesti\u00e1rio, as salas de aula, as modalidades dispon\u00edveis, como os professores trabalham e, sobretudo, tirar todas as d\u00favidas sobre a academia, visto que muitas delas passam despercebidas em conversa na recep\u00e7\u00e3o.<\/p>\n\n\n\n<p>Al\u00e9m disso, o tempo de aula varia de uma academia para a outra, uma vez que pode ser oferecido uma hora de aula ou um dia de cortesia para que o aluno consiga usufruir de todas as comodidades e\/ou servi\u00e7os dispon\u00edveis para os alunos matriculados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"As-academias-sao-obrigadas-a-oferecer-aula-experimental\">As academias s\u00e3o obrigadas a oferecer aula experimental?<\/h2>\n\n\n\n<p>Muitos donos de academias ficam em d\u00favida sobre a obrigatoriedade de oferecer ou n\u00e3o oferecer aula experimental para os futuros alunos. A verdade \u00e9 que qualquer unidade fitness \u00e9 um espa\u00e7o privado e, portanto, cabe ao propriet\u00e1rio definir se o local disponibilizar\u00e1 dessa estrat\u00e9gia para atrair mais clientes.&nbsp;<\/p>\n\n\n\n<p>Para as academias de rede, a aula experimental dificilmente acontece, tendo como alternativa o pagamento do passe di\u00e1rio avulso, justamente para que o aluno possa treinar sem qualquer v\u00ednculo com a unidade.&nbsp;<\/p>\n\n\n\n<p>Por outro lado, se voc\u00ea tem uma academia de pequeno ou m\u00e9dio porte, a aula experimental \u00e9 mais do que recomendado. Afinal, voc\u00ea estar\u00e1 competindo contra grandes nomes e marcas do mercado fitness, sendo a oportunidade perfeita para atrair esses alunos que n\u00e3o conhecem a qualidade e os servi\u00e7os oferecidos pela sua unidade.<\/p>\n\n\n\n<p>Por isso, se o seu objetivo \u00e9 <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/fidelizar-alunos\/\" target=\"_blank\" rel=\"noreferrer noopener\">fidelizar novos alunos<\/a><\/strong> e, \u00e9 claro, destacar-se entre a concorr\u00eancia, essa aula gratuita pode ser a sua grande aliada para atrair mais clientes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Quais-as-vantagens-da-aula-experimental-para-a-academia\">Quais as vantagens da aula experimental para a academia?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/12\/aula-experimental-exercicio.jpg\" alt=\"professor ajudando a aluna no exerc\u00edcio\" class=\"wp-image-7056 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/aula-experimental-exercicio.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/aula-experimental-exercicio-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Ao aderir ao servi\u00e7o de aula experimental, \u00e9 poss\u00edvel aumentar a visibilidade da sua academia<\/figcaption><\/figure><\/div>\n\n\n\n<p>Do ponto de vista do dono de academias, \u00e9 poss\u00edvel perceber muitas vantagens para o seu neg\u00f3cio. Afinal, a aula experimental \u00e9 uma \u00f3tima oportunidade para apresentar a sua marca para os clientes por meio da experimenta\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, no que diz respeito \u00e0s pessoas que est\u00e3o em busca de incluir novos h\u00e1bitos saud\u00e1veis na rotina, oferecer a aula experimental atrai esse p\u00fablico que est\u00e1 pesquisando e avaliando unidades pelas proximidades, seja de casa ou do trabalho, por exemplo.&nbsp;<\/p>\n\n\n\n<p>A seguir, trouxemos algumas outras vantagens para a sua academia:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mais alunos se matriculando;<\/li><li>Novos alunos conhecendo o espa\u00e7o;<\/li><li>Aumento da visibilidade da academia;<\/li><li>Aumento do lucro l\u00edquido ao longo dos meses;<\/li><li>Divulga\u00e7\u00e3o dos servi\u00e7os oferecidos entre amigos e familiares;<\/li><li>E muito mais!<\/li><\/ul>\n\n\n\n<p>Muitas vantagens, n\u00e9? Sabendo disso tudo, como ser assertivo na hora de oferec\u00ea-la? Explicaremos a seguir!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-dicas-para-conquistar-alunos-na-aula-experimental\">3 dicas para conquistar alunos na aula experimental<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/12\/aula-experimental-professor.jpg\" alt=\"professora e aluna\" class=\"wp-image-7055 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/aula-experimental-professor.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/12\/aula-experimental-professor-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Atendimento de qualidade \u00e9 essencial durante a aula experimental. Saiba mais!<\/figcaption><\/figure><\/div>\n\n\n\n<p>Sabendo das vantagens da aula experimental para o seu neg\u00f3cio, fica at\u00e9 dif\u00edcil n\u00e3o incluir essa pr\u00e1tica na sua unidade fitness, n\u00e9? No entanto, antes de qualquer coisa, \u00e9 preciso seguir algumas recomenda\u00e7\u00f5es para que essa estrat\u00e9gia de atra\u00e7\u00e3o de clientes seja um sucesso para o seu neg\u00f3cio. Vamos l\u00e1?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Tenha o melhor atendimento&nbsp;<\/h3>\n\n\n\n<p>Sabe aquela frase: \u201ca primeira impress\u00e3o \u00e9 a que fica\u201d? Independente de qual seja o seu neg\u00f3cio, ela \u00e9 muito verdadeira e pode ser crucial na hora de conquistar novos clientes. Por isso, desde a chegada at\u00e9 a hora de ir embora, \u00e9 importante que todos os funcion\u00e1rios estejam preparados para receber o aluno na aula experimental.&nbsp;<\/p>\n\n\n\n<p>Por isso, instrua como o time de <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/recepecao-academia-4-dicas-para-automatizar\/\" target=\"_blank\" rel=\"noreferrer noopener\">recep\u00e7\u00e3o<\/a><\/strong> deve abordar e a maneira como os professores devem prestar o suporte aos futuros alunos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Apresente todos os espa\u00e7os&nbsp;<\/h3>\n\n\n\n<p>Considerando a frase anterior, \u00e9 muito importante fazer uma tour por todos os espa\u00e7os, afinal, o aluno vai frequentar boa parte deles durante a sua rotina fitness, n\u00e9?&nbsp;<\/p>\n\n\n\n<p>Caso for apresentar os aparelhos, \u00e9 importante que essa tour seja acompanhada de perto por um <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/dia-do-profissional-de-educacao-fisica\/\" target=\"_blank\" rel=\"noreferrer noopener\">profissional de educa\u00e7\u00e3o f\u00edsica<\/a><\/strong>, visto que algumas d\u00favidas podem surgir ao longo da apresenta\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Ofere\u00e7a uma aula diferente<\/h3>\n\n\n\n<p>Muitas pessoas acabam deixando de se matricular por medo ou por simplesmente n\u00e3o gostarem de <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/beneficios-da-musculacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">muscula\u00e7\u00e3o<\/a><\/strong>. Ao incluir uma aula din\u00e2mica, divertida e prazerosa, \u00e9 poss\u00edvel conquistar esses alunos e, consequentemente, conseguir fechar a matr\u00edcula.&nbsp;<\/p>\n\n\n\n<p>Por isso, tente usar essa aula experimental para criar uma experi\u00eancia positiva. Pe\u00e7a para um dos profissionais montar um treino especial e, acima de tudo, esteja \u00e0 disposi\u00e7\u00e3o para tirar todas as d\u00favidas.<\/p>\n\n\n\n<p>Gostou dessas dicas? Coloque-as em pr\u00e1tica e tenha a melhor aula experimental na sua academia.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muitas academias querem alcan\u00e7ar novos alunos, fora aquelas que j\u00e1 est\u00e3o matriculados, n\u00e9? Se a sua unidade fitness pensa assim tamb\u00e9m, saiba que \u00e9 preciso conquist\u00e1-los desde o primeiro encontro, ou seja, quando v\u00e3o \u00e0 academia em busca de aula experimental.&nbsp; Embora seja uma pr\u00e1tica bastante comum entre as academias e est\u00fadios fitness, ainda existem [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-7050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-academias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aula experimental na academia: passo a passo para implementar<\/title>\n<meta name=\"description\" content=\"A sua academia ou est\u00fadio fitness oferece aula experimental? 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