{"id":6712,"date":"2023-11-03T07:30:00","date_gmt":"2023-11-03T10:30:00","guid":{"rendered":"https:\/\/totalpass.com\/?p=6712"},"modified":"2025-10-02T14:32:08","modified_gmt":"2025-10-02T17:32:08","slug":"satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos","status":"publish","type":"post","link":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/","title":{"rendered":"Satisfa\u00e7\u00e3o do cliente: 6 dicas para fidelizar seus alunos"},"content":{"rendered":"\n<p>A <strong>satisfa\u00e7\u00e3o do cliente <\/strong>\u00e9 uma preocupa\u00e7\u00e3o constante dos donos de empresas de qualquer setor. E n\u00f3s sabemos que, sem clientes, o neg\u00f3cio n\u00e3o seria poss\u00edvel.&nbsp;<\/p>\n\n\n\n<p>Nas academias, enquanto empresas, n\u00e3o \u00e9 diferente: \u00e9 preciso ter estrat\u00e9gias para cativar os alunos e garantir uma boa experi\u00eancia para todos, a fim de fideliz\u00e1-los.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente.jpg\" alt=\"satisfa\u00e7\u00e3o do cliente\" class=\"wp-image-6727 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>N\u00e3o sabe como garantir a satisfa\u00e7\u00e3o dos seus alunos? Saiba mais!<\/figcaption><\/figure><\/div>\n\n\n\n<p>Voc\u00ea j\u00e1 parou para pensar por que \u00e9 t\u00e3o importante garantir uma boa satisfa\u00e7\u00e3o do cliente na academia? Neste material, vamos te ajudar a entender melhor:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"#Como-garantir-uma-boa-experiencia-para-os-alunos\">Como garantir uma boa experi\u00eancia para os alunos da academia<\/a><\/strong>;<\/li><li><strong><a href=\"#Como-medir-o-nivel-de-satisfacao-do-cliente\">Como medir o n\u00edvel de satisfa\u00e7\u00e3o do cliente<\/a><\/strong>.<\/li><\/ul>\n\n\n\n<p>Vamos l\u00e1? Continue lendo para saber mais e aplicar nossas dicas na sua unidade!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Como-garantir-uma-boa-experiencia-para-os-alunos\"><strong>Como garantir uma boa experi\u00eancia para os alunos?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente-aula.jpg\" alt=\"mulher treinando com o personal \" class=\"wp-image-6728 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente-aula.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente-aula-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Confira algumas dicas para fidelizar todos os alunos da sua academia<\/figcaption><\/figure><\/div>\n\n\n\n<p>Ter uma boa experi\u00eancia na academia \u00e9 fundamental para que a satisfa\u00e7\u00e3o do aluno seja cada vez melhor.&nbsp;<\/p>\n\n\n\n<p>Fique ligado nas dicas que n\u00f3s trouxemos para deixar a sua <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/sala-de-imprensa\/academias-totalpass-como-encontrar\/\" target=\"_blank\" rel=\"noreferrer noopener\">academia<\/a><\/strong> ainda mais chamativa para os alunos:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1 &#8211; Variedade de servi\u00e7os e aulas<\/strong><\/h3>\n\n\n\n<p>Se a sua academia oferece apenas um produto ou servi\u00e7o, que taloutros tipos de aulas para p\u00fablicos diferentes?&nbsp;<\/p>\n\n\n\n<p>Uma academia diversificada com v\u00e1rias op\u00e7\u00f5es de treinamento &#8211; como <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/beneficios-da-musculacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">muscula\u00e7\u00e3o<\/a><\/strong>, aulas coletivas, treinamento funcional e <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/yoga-o-que-e\/\" target=\"_blank\" rel=\"noreferrer noopener\">yoga<\/a><\/strong>, por exemplo &#8211; atender\u00e1 a uma ampla gama de interesses e necessidades dos alunos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2 &#8211; Qualidade das instala\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<p>Mantenha as instala\u00e7\u00f5es da unidade sempre limpas e bem cuidadas. \u00c9 necess\u00e1rio, tamb\u00e9m, fazer <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/cuidados-na-academia-como-garantir-a-seguranca-dos-alunos\/\" target=\"_blank\" rel=\"noreferrer noopener\">manuten\u00e7\u00f5es constantes<\/a><\/strong> para que n\u00e3o aconte\u00e7am acidentes nos aparelhos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3 &#8211; Instrutores atenciosos e qualificados<\/strong><\/h3>\n\n\n\n<p>Os alunos da academia, principalmente os novos, precisam se sentir seguros para perguntar e ter o acompanhamento dos instrutores da academia. Professores experientes e amig\u00e1veis podem fazer uma grande diferen\u00e7a na experi\u00eancia do aluno nesse sentido. Por isso, j\u00e1 na contrata\u00e7\u00e3o, certifique-se de que eles sejam certificados e competentes em suas respectivas \u00e1reas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4 &#8211; Eventos e promo\u00e7\u00f5es especiais<\/strong><\/h3>\n\n\n\n<p>Quer superar as expectativas dos seus alunos? V\u00e1 al\u00e9m da rotina da academia: organize eventos, desafios fitness, workshops ou aulas tem\u00e1ticas, e ofere\u00e7a promo\u00e7\u00f5es para incentivar a participa\u00e7\u00e3o e criar um senso de comunidade entre os alunos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5 &#8211; Ambiente acolhedor e inclusivo<\/strong><\/h3>\n\n\n\n<p>Infelizmente, para algumas pessoas, a academia pode ser um ambiente hostil. Por isso, atente-se a promover uma cultura de respeito e <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/diversidade-e-inclusao-na-empresa\/\" target=\"_blank\" rel=\"noreferrer noopener\">inclus\u00e3o<\/a><\/strong> em sua unidade, desde o atendimento at\u00e9 o decorrer das aulas.&nbsp;<\/p>\n\n\n\n<p>Todos devem se sentir bem-vindos, sejam quais forem suas diferen\u00e7as em n\u00edvel de aptid\u00e3o, idade, g\u00eanero, sexualidade, entre outras caracter\u00edsticas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6 &#8211; Mudan\u00e7as e inova\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Quem para no tempo fica no preju\u00edzo! A ind\u00fastria fitness est\u00e1 em constante evolu\u00e7\u00e3o. Com a internet, ficou mais f\u00e1cil acompanhar eventos, novas tend\u00eancias, tecnologias e m\u00e9todos para adotar no dia a dia do seu neg\u00f3cio, n\u00e3o \u00e9 mesmo? Esteja disposto a manter sua academia atualizada.<\/p>\n\n\n\n<p>J\u00e1 aplicou todas essas dicas na sua academia mas n\u00e3o sabe como medir o n\u00edvel de satisfa\u00e7\u00e3o dos seus alunos? Fique com a gente, vamos falar mais sobre isso na se\u00e7\u00e3o abaixo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Como-medir-o-nivel-de-satisfacao-do-cliente\"><strong>Como medir o n\u00edvel de satisfa\u00e7\u00e3o do cliente<\/strong>?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente-personal.jpg\" alt=\"medindo a satisfa\u00e7\u00e3o\" class=\"wp-image-6729 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente-personal.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente-personal-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Quer melhorar a sua academia? Escute o que os alunos t\u00eam a dizer e garanta a satisfa\u00e7\u00e3o de todos<\/figcaption><\/figure><\/div>\n\n\n\n<p>Como se mede a satisfa\u00e7\u00e3o do consumidor quando o assunto \u00e9 academia? Desde o novo cliente at\u00e9 aqueles que j\u00e1 \u201cs\u00e3o de casa\u201d h\u00e1 algum tempo, existem a\u00e7\u00f5es que a sua equipe pode fazer para entender melhor as expectativas dos alunos e os impactos da <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/experiencia-do-cliente-dicas-para-melhorar-sua-academia\/\" target=\"_blank\" rel=\"noreferrer noopener\">experi\u00eancia do cliente<\/a><\/strong>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Pesquisas on-line ou presenciais<\/strong><\/h3>\n\n\n\n<p>Envie <strong><a href=\"https:\/\/www.pontotel.com.br\/customer-feedback.html\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisas de satisfa\u00e7\u00e3o<\/a><\/strong> por e-mail ou disponibilize-as no balc\u00e3o para os alunos preencherem. Voc\u00ea pode incluir perguntas sobre a qualidade dos servi\u00e7os, instala\u00e7\u00f5es, instrutores e atendimento ao cliente, por exemplo.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Coment\u00e1rios diretos<\/strong><\/h3>\n\n\n\n<p>Esteja sempre aberto aos <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/sala-de-imprensa\/hora-de-dar-feedback\/\">feedbacks<\/a><\/strong> diretos dos alunos na recep\u00e7\u00e3o, por telefone ou mensagens de texto.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Caixa de sugest\u00f5es<\/strong><\/h3>\n\n\n\n<p>Coloque uma caixa de sugest\u00f5es em um local vis\u00edvel da academia para que os alunos possam deixar coment\u00e1rios e sugest\u00f5es de forma an\u00f4nima.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Redes sociais e m\u00eddia on-line<\/strong><\/h3>\n\n\n\n<p>Monitore as <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/marketing-para-academia\/\" target=\"_blank\" rel=\"noreferrer noopener\">redes sociais<\/a><\/strong> e sites de avalia\u00e7\u00e3o, como o Google Maps e o Facebook, para ver o que os clientes est\u00e3o dizendo sobre sua academia.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>M\u00e9tricas de reten\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p>Trabalhe com dados concretos, acompanhando a taxa de reten\u00e7\u00e3o de alunos ao longo do tempo. Uma alta taxa de reten\u00e7\u00e3o geralmente indica satisfa\u00e7\u00e3o, ou seja, os alunos ficam inscritos por bastante tempo na sua academia. Legal, n\u00e9?&nbsp;<\/p>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 tem as dicas que podem ajudar na melhoria da satisfa\u00e7\u00e3o do cliente da sua academia, que tal coloc\u00e1-las em pr\u00e1tica? Al\u00e9m disso, se voc\u00ea n\u00e3o aceita alunos TotalPass, torne-se uma rede parceira: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/cloud.info.totalpass.com.br\/indicacao-academia-dono?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=br_cont_blog_referral_totalpass_conversao_academias_contratacao_post-blog-satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos_rec_academias_20231103__&amp;utm_term=___&amp;utm_content=post-blog_indique-sua-academia_banner_\"><img decoding=\"async\" width=\"675\" height=\"350\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2024\/09\/Academia-banner-indique.png\" alt=\"\" class=\"wp-image-9594 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2024\/09\/Academia-banner-indique.png 675w, https:\/\/totalpass.com\/wp-content\/uploads\/2024\/09\/Academia-banner-indique-300x156.png 300w\" data-sizes=\"(max-width: 675px) 100vw, 675px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 675px; --smush-placeholder-aspect-ratio: 675\/350;\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A satisfa\u00e7\u00e3o do cliente \u00e9 uma preocupa\u00e7\u00e3o constante dos donos de empresas de qualquer setor. E n\u00f3s sabemos que, sem clientes, o neg\u00f3cio n\u00e3o seria poss\u00edvel.&nbsp; Nas academias, enquanto empresas, n\u00e3o \u00e9 diferente: \u00e9 preciso ter estrat\u00e9gias para cativar os alunos e garantir uma boa experi\u00eancia para todos, a fim de fideliz\u00e1-los. Voc\u00ea j\u00e1 parou [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[662,1133,1762,1761,1760],"class_list":["post-6712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-academias","tag-academias","tag-experiencia-do-cliente","tag-fidelizar-clientes","tag-satisfacao-do-cliente","tag-satisfacao-do-consumidor"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Satisfa\u00e7\u00e3o do cliente: estrat\u00e9gias para academias<\/title>\n<meta name=\"description\" content=\"Como garantir a satisfa\u00e7\u00e3o do cliente na academia e o que fazer para melhorar? Seis dicas para aplicar na sua unidade e fidelizar mais alunos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Satisfa\u00e7\u00e3o do cliente: estrat\u00e9gias para academias\" \/>\n<meta property=\"og:description\" content=\"Como garantir a satisfa\u00e7\u00e3o do cliente na academia e o que fazer para melhorar? Seis dicas para aplicar na sua unidade e fidelizar mais alunos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da TotalPass\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/totalpassbrasil\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-03T10:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T17:32:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"614\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing TotalPass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@totalpassbr\" \/>\n<meta name=\"twitter:site\" content=\"@totalpassbr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing TotalPass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/\"},\"author\":{\"name\":\"Marketing TotalPass\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#\\\/schema\\\/person\\\/aea126fd9eb4651ae6cda2a7a208f6ed\"},\"headline\":\"Satisfa\u00e7\u00e3o do cliente: 6 dicas para fidelizar seus alunos\",\"datePublished\":\"2023-11-03T10:30:00+00:00\",\"dateModified\":\"2025-10-02T17:32:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/\"},\"wordCount\":867,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/satisfacao-do-cliente.jpg\",\"keywords\":[\"Academias\",\"Experi\u00eancia do cliente\",\"fidelizar clientes\",\"satisfa\u00e7\u00e3o do cliente\",\"satisfa\u00e7\u00e3o do consumidor\"],\"articleSection\":[\"Para academias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/\",\"url\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/\",\"name\":\"Satisfa\u00e7\u00e3o do cliente: estrat\u00e9gias para academias\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/satisfacao-do-cliente.jpg\",\"datePublished\":\"2023-11-03T10:30:00+00:00\",\"dateModified\":\"2025-10-02T17:32:08+00:00\",\"description\":\"Como garantir a satisfa\u00e7\u00e3o do cliente na academia e o que fazer para melhorar? Seis dicas para aplicar na sua unidade e fidelizar mais alunos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/satisfacao-do-cliente.jpg\",\"contentUrl\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/satisfacao-do-cliente.jpg\",\"width\":614,\"height\":412,\"caption\":\"N\u00e3o sabe como garantir a satisfa\u00e7\u00e3o dos seus alunos? Saiba mais!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Satisfa\u00e7\u00e3o do cliente: 6 dicas para fidelizar seus alunos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/\",\"name\":\"Blog da TotalPass\",\"description\":\"Tudo sobre alimenta\u00e7\u00e3o saud\u00e1vel, dicas de treinos, sa\u00fade, bem-estar, esportes e informa\u00e7\u00f5es sobre recursos humanos. Nosso blog \u00e9 totalmente voc\u00ea!\",\"publisher\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#organization\",\"name\":\"TotalPass\",\"url\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Icons-_-Neon_Black.png\",\"contentUrl\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Icons-_-Neon_Black.png\",\"width\":1182,\"height\":1182,\"caption\":\"TotalPass\"},\"image\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/totalpassbrasil\",\"https:\\\/\\\/x.com\\\/totalpassbr\",\"https:\\\/\\\/www.instagram.com\\\/totalpass\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/totalpassbrasil\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/TotalPassBrasil\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#\\\/schema\\\/person\\\/aea126fd9eb4651ae6cda2a7a208f6ed\",\"name\":\"Marketing TotalPass\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c430336d079a1cee361e807f26ace9360f5081fc03817ef10d13eda34190f3a1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c430336d079a1cee361e807f26ace9360f5081fc03817ef10d13eda34190f3a1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c430336d079a1cee361e807f26ace9360f5081fc03817ef10d13eda34190f3a1?s=96&d=mm&r=g\",\"caption\":\"Marketing TotalPass\"},\"url\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/author\\\/marketing\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Satisfa\u00e7\u00e3o do cliente: estrat\u00e9gias para academias","description":"Como garantir a satisfa\u00e7\u00e3o do cliente na academia e o que fazer para melhorar? Seis dicas para aplicar na sua unidade e fidelizar mais alunos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/","og_locale":"pt_BR","og_type":"article","og_title":"Satisfa\u00e7\u00e3o do cliente: estrat\u00e9gias para academias","og_description":"Como garantir a satisfa\u00e7\u00e3o do cliente na academia e o que fazer para melhorar? Seis dicas para aplicar na sua unidade e fidelizar mais alunos.","og_url":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/","og_site_name":"Blog da TotalPass","article_publisher":"https:\/\/www.facebook.com\/totalpassbrasil","article_published_time":"2023-11-03T10:30:00+00:00","article_modified_time":"2025-10-02T17:32:08+00:00","og_image":[{"width":614,"height":412,"url":"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente.jpg","type":"image\/jpeg"}],"author":"Marketing TotalPass","twitter_card":"summary_large_image","twitter_creator":"@totalpassbr","twitter_site":"@totalpassbr","twitter_misc":{"Escrito por":"Marketing TotalPass","Est. tempo de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/#article","isPartOf":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/"},"author":{"name":"Marketing TotalPass","@id":"https:\/\/totalpass.com\/br\/blog\/#\/schema\/person\/aea126fd9eb4651ae6cda2a7a208f6ed"},"headline":"Satisfa\u00e7\u00e3o do cliente: 6 dicas para fidelizar seus alunos","datePublished":"2023-11-03T10:30:00+00:00","dateModified":"2025-10-02T17:32:08+00:00","mainEntityOfPage":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/"},"wordCount":867,"commentCount":0,"publisher":{"@id":"https:\/\/totalpass.com\/br\/blog\/#organization"},"image":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/#primaryimage"},"thumbnailUrl":"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente.jpg","keywords":["Academias","Experi\u00eancia do cliente","fidelizar clientes","satisfa\u00e7\u00e3o do cliente","satisfa\u00e7\u00e3o do consumidor"],"articleSection":["Para academias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/","url":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/","name":"Satisfa\u00e7\u00e3o do cliente: estrat\u00e9gias para academias","isPartOf":{"@id":"https:\/\/totalpass.com\/br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/#primaryimage"},"image":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/#primaryimage"},"thumbnailUrl":"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente.jpg","datePublished":"2023-11-03T10:30:00+00:00","dateModified":"2025-10-02T17:32:08+00:00","description":"Como garantir a satisfa\u00e7\u00e3o do cliente na academia e o que fazer para melhorar? Seis dicas para aplicar na sua unidade e fidelizar mais alunos.","breadcrumb":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/#primaryimage","url":"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente.jpg","contentUrl":"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/11\/satisfacao-do-cliente.jpg","width":614,"height":412,"caption":"N\u00e3o sabe como garantir a satisfa\u00e7\u00e3o dos seus alunos? Saiba mais!"},{"@type":"BreadcrumbList","@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/satisfacao-do-cliente-6-dicas-para-fidelizar-seus-alunos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/totalpass.com\/br\/blog\/"},{"@type":"ListItem","position":2,"name":"Satisfa\u00e7\u00e3o do cliente: 6 dicas para fidelizar seus alunos"}]},{"@type":"WebSite","@id":"https:\/\/totalpass.com\/br\/blog\/#website","url":"https:\/\/totalpass.com\/br\/blog\/","name":"Blog da TotalPass","description":"Tudo sobre alimenta\u00e7\u00e3o saud\u00e1vel, dicas de treinos, sa\u00fade, bem-estar, esportes e informa\u00e7\u00f5es sobre recursos humanos. Nosso blog \u00e9 totalmente voc\u00ea!","publisher":{"@id":"https:\/\/totalpass.com\/br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/totalpass.com\/br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/totalpass.com\/br\/blog\/#organization","name":"TotalPass","url":"https:\/\/totalpass.com\/br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/totalpass.com\/br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/totalpass.com\/wp-content\/uploads\/2020\/01\/Icons-_-Neon_Black.png","contentUrl":"https:\/\/totalpass.com\/wp-content\/uploads\/2020\/01\/Icons-_-Neon_Black.png","width":1182,"height":1182,"caption":"TotalPass"},"image":{"@id":"https:\/\/totalpass.com\/br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/totalpassbrasil","https:\/\/x.com\/totalpassbr","https:\/\/www.instagram.com\/totalpass","https:\/\/www.linkedin.com\/company\/totalpassbrasil","https:\/\/www.youtube.com\/c\/TotalPassBrasil"]},{"@type":"Person","@id":"https:\/\/totalpass.com\/br\/blog\/#\/schema\/person\/aea126fd9eb4651ae6cda2a7a208f6ed","name":"Marketing TotalPass","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/c430336d079a1cee361e807f26ace9360f5081fc03817ef10d13eda34190f3a1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c430336d079a1cee361e807f26ace9360f5081fc03817ef10d13eda34190f3a1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c430336d079a1cee361e807f26ace9360f5081fc03817ef10d13eda34190f3a1?s=96&d=mm&r=g","caption":"Marketing TotalPass"},"url":"https:\/\/totalpass.com\/br\/blog\/author\/marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/posts\/6712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/comments?post=6712"}],"version-history":[{"count":6,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/posts\/6712\/revisions"}],"predecessor-version":[{"id":9634,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/posts\/6712\/revisions\/9634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/media\/6727"}],"wp:attachment":[{"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/media?parent=6712"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/categories?post=6712"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/tags?post=6712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}