{"id":6559,"date":"2023-10-13T07:30:00","date_gmt":"2023-10-13T10:30:00","guid":{"rendered":"https:\/\/totalpass.com\/?p=6559"},"modified":"2025-10-07T16:10:17","modified_gmt":"2025-10-07T19:10:17","slug":"black-friday-academia-4-dicas-para-organizar","status":"publish","type":"post","link":"https:\/\/totalpass.com\/br\/blog\/para-academias\/black-friday-academia-4-dicas-para-organizar\/","title":{"rendered":"Black Friday academia: 4 dicas para organizar na sua unidade"},"content":{"rendered":"\n<p>Eis a quest\u00e3o: quais a\u00e7\u00f5es colocar para atrair novos alunos na sua unidade fitness na Black Friday? Assim como em qualquer outro neg\u00f3cio, a <strong>Black Friday academia<\/strong> \u00e9 uma \u00f3tima oportunidade para divulgar os servi\u00e7os, atrair novos clientes e, sobretudo, aumentar o rendimento.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/10\/black-friday-academia.jpg\" alt=\"black friday academia\" class=\"wp-image-6562 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/10\/black-friday-academia.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/10\/black-friday-academia-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Quer alavancar a sua academia na Black Friday? Saiba mais!<\/figcaption><\/figure><\/div>\n\n\n\n<p>Para que isso seja poss\u00edvel, \u00e9 preciso tra\u00e7ar algumas estrat\u00e9gias com anteced\u00eancia para que todos da sua unidade estejam preparados para bombar na \u00faltima sexta-feira de novembro.&nbsp;<\/p>\n\n\n\n<p>A seguir, n\u00f3s abordaremos os seguintes t\u00f3picos:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"#Investir-ou-nao-investir-em-Black-Friday-academia\">Investir ou n\u00e3o investir em Black Friday academia?<\/a><\/strong><\/li><li><strong><a href=\"#Quais-sao-os-beneficios-da-Black-Friday-para-o-negocio\">Quais s\u00e3o os benef\u00edcios da Black Friday para o neg\u00f3cio?<\/a><\/strong><\/li><li><strong><a href=\"#4-dicas-para-organizar-a-Black-Friday-na-sua-academia\">4 dicas para organizar a Black Friday na sua academia.<\/a><\/strong><\/li><\/ul>\n\n\n\n<p>Ficou curioso(a), dono(a) de academia? Continue a leitura para n\u00e3o perder nada!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Investir-ou-nao-investir-em-Black-Friday-academia\">Investir ou n\u00e3o investir em Black Friday academia?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/10\/black-friday-academia-telefonema.jpg\" alt=\"mulher no telefone\" class=\"wp-image-6565 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/10\/black-friday-academia-telefonema.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/10\/black-friday-academia-telefonema-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>A Black Friday \u00e9 uma \u00f3tima oportunidade para aumentar as vendas da sua academia<\/figcaption><\/figure><\/div>\n\n\n\n<p>Comemorada na \u00faltima sexta-feira do m\u00eas de novembro, a Black Friday \u00e9 um evento conhecido pelas pessoas por ser um dia com muitas promo\u00e7\u00f5es e descontos em produtos e servi\u00e7os. Por outro lado, pela vis\u00e3o das empresas, \u00e9 uma oportunidade de fidelizar novos clientes e, sobretudo, aumentar os lucros.<\/p>\n\n\n\n<p>No que diz respeito ao <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/mercado-fitness-como-melhorar-a-gestao-de-pessoas\/\" target=\"_blank\" rel=\"noreferrer noopener\">mercado fitness<\/a><\/strong>, este setor n\u00e3o fica de fora, sabia? Afinal, este \u00e9 o momento que muitas academias t\u00eam para trocar os planos antigos, renovar as matr\u00edculas e at\u00e9 mesmo incluir novos produtos e servi\u00e7os nos contratos dos alunos.\u00a0<\/p>\n\n\n\n<p>Para as unidades fitness que desejam atrair novos alunos, a Black Friday \u00e9 uma \u00f3tima oportunidade, visto que ajuda a despertar o interesse daquelas pessoas que n\u00e3o praticam <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/saude\/saude-e-atividade-fisica-qual-e-a-relacao\/\" target=\"_blank\" rel=\"noreferrer noopener\">atividade f\u00edsica<\/a><\/strong>, sendo uma boa ocasi\u00e3o para abordar assuntos voltados \u00e0 <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/saude\/saude-digestiva-o-que-e\/\" target=\"_blank\" rel=\"noreferrer noopener\">sa\u00fade<\/a><\/strong> e ao <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/bem-estar-na-sua-rotina\/\" target=\"_blank\" rel=\"noreferrer noopener\">bem-estar<\/a><\/strong>.\u00a0<\/p>\n\n\n\n<p>Afinal, sabemos que existem meses em que as academias est\u00e3o mais cheias e em outras mais vazias, sendo assim, esta \u00e9 a hora de prospectar novos clientes e, consequentemente, fechar muitas vendas a partir de todos os servi\u00e7os ofertados. Ainda mais com a chegada dos meses mais quentes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Quais-sao-os-beneficios-da-Black-Friday-para-o-negocio\">Quais s\u00e3o os benef\u00edcios da Black Friday para o neg\u00f3cio?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/10\/black-friday-academia-grupo-de-pessoas-2.jpg\" alt=\"alunos conversando na academia\" class=\"wp-image-6566 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/10\/black-friday-academia-grupo-de-pessoas-2.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/10\/black-friday-academia-grupo-de-pessoas-2-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>A Black Friday ajuda a aumentar o fluxo de alunos na sua unidade. Confira outros benef\u00edcios!<\/figcaption><\/figure><\/div>\n\n\n\n<p>Caso tenha ficado alguma d\u00favida sobre investir ou n\u00e3o investir na Black Friday na sua academia, n\u00f3s selecionamos alguns benef\u00edcios para o seu neg\u00f3cio ao participar desta a\u00e7\u00e3o. Confira:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Fidelizar os alunos \u00e0 marca;<\/li><li>Impulsionar a marca nas <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/marketing-para-academia\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00eddias sociais<\/a><\/strong>;<\/li><li>Anunciar novas modalidades e pacotes especiais;<\/li><li>Incluir upgrades de servi\u00e7os ou produtos nos planos;<\/li><li>Divulgar os diferenciais da empresa em rela\u00e7\u00e3o \u00e0 concorr\u00eancia;<\/li><li>Fechar novos contratos e realizar renova\u00e7\u00f5es dos contratos antigos;<\/li><li>E muito mais!<\/li><\/ul>\n\n\n\n<p>Embora a Black Friday aconte\u00e7a na sexta-feira, as academias podem aproveitar desta a\u00e7\u00e3o para colocar em pr\u00e1tica as suas ofertas e novidades ao longo da semana, ou seja, n\u00e3o apenas no dia que acontece, justamente para preparar o p\u00fablico.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-dicas-para-organizar-a-Black-Friday-na-sua-academia\">4 dicas para organizar a Black Friday na sua academia<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2023\/10\/black-friday-academia-recepcao.jpg\" alt=\"menina na recep\u00e7\u00e3o da academia\" class=\"wp-image-6567 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2023\/10\/black-friday-academia-recepcao.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2023\/10\/black-friday-academia-recepcao-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Confira algumas dicas para organizar as suas a\u00e7\u00f5es de Black Friday <\/figcaption><\/figure><\/div>\n\n\n\n<p>Quer bombar a sua academia ou <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/sala-de-imprensa\/estudios-fitness-quais-experimentar-com-a-totalpass\/\" target=\"_blank\" rel=\"noreferrer noopener\">est\u00fadio fitness<\/a><\/strong> na Black Friday? Para te ajudar, n\u00f3s separamos algumas ideias para o seu neg\u00f3cio vender muito mais. Antes de qualquer coisa, \u00e9 preciso se atentar aos seguintes pontos:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Senso de urg\u00eancia:<\/strong> acelerar as negocia\u00e7\u00f5es, uma vez que a pessoa ter\u00e1 pouco tempo para conseguir os descontos, por exemplo;<\/li><li><strong>Senso de escassez: <\/strong>estimular o desejo de ades\u00e3o ao servi\u00e7o para que o cliente n\u00e3o pense tanto ou arrisque ficar sem;<\/li><li><strong>Senso de exclusividade:<\/strong> ofere\u00e7a servi\u00e7os e produtos exclusivos para os novos alunos e para as rematr\u00edculas.<\/li><\/ul>\n\n\n\n<p>Ap\u00f3s se atentar aos pontos acima, confira algumas dicas e a\u00e7\u00f5es para a Black Friday academia da sua unidade se destacar em rela\u00e7\u00e3o \u00e0 concorr\u00eancia:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Prepare a sua equipe&nbsp;<\/h3>\n\n\n\n<p>Antes de qualquer coisa, \u00e9 preciso que a <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/recepecao-academia-4-dicas-para-automatizar\/\" target=\"_blank\" rel=\"noreferrer noopener\">recep\u00e7\u00e3o da sua academia<\/a><\/strong> esteja preparada para receber os novos clientes ou para atend\u00ea-los via telefone, caso a sua unidade ofere\u00e7a este servi\u00e7o.\u00a0<\/p>\n\n\n\n<p>Por isso, ofere\u00e7a treinamentos para que todos tenham um atendimento de qualidade. Acima de tudo, certifique-se de que todos os funcion\u00e1rios est\u00e3o sabendo das promo\u00e7\u00f5es e servi\u00e7os ofertados na Black Friday, combinado? Dessa forma, \u00e9 poss\u00edvel contornar qualquer tipo de obje\u00e7\u00e3o ou constrangimento com o cliente.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Divulgue as promo\u00e7\u00f5es com anteced\u00eancia&nbsp;<\/h3>\n\n\n\n<p>Nada de deixar para a \u00faltima hora, viu? O sucesso do neg\u00f3cio est\u00e1 em instigar os clientes. Ao saberem com anteced\u00eancia os servi\u00e7os ofertados e, consequentemente, as promo\u00e7\u00f5es da sua academia, isso vai despertar o senso de escassez e exclusividade, fazendo com que fiquem atentos e n\u00e3o percam a data.&nbsp;<\/p>\n\n\n\n<p>Mas, afinal, onde divulgar? A divulga\u00e7\u00e3o pode ser feita de dois modos: presencial e on-line. Enquanto a primeira ter\u00e1 banners e panfletos espalhados pela unidade, a segunda \u00e9 onde voc\u00ea comunicar\u00e1 todas as pessoas, sejam alunas ou n\u00e3o, em suas m\u00eddias sociais. \u00c9 muito importante que a comunica\u00e7\u00e3o seja clara e objetiva, justamente para n\u00e3o haver qualquer tipo de ru\u00eddo.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Invista em parceria&nbsp;<\/h3>\n\n\n\n<p>Embora o objetivo seja divulgar a sua academia, como planos, <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/20-modalidades-exercicios-fisicos\/\" target=\"_blank\" rel=\"noreferrer noopener\">modalidades<\/a><\/strong> e servi\u00e7os dispon\u00edveis, \u00e9 poss\u00edvel fazer parceria com outras empresas do segmento fitness, como, por exemplo, lojas de suplementos ou marcas de roupas esportivas \u2014 caso n\u00e3o sejam ofertadas no seu espa\u00e7o, \u00e9 claro.\u00a0<\/p>\n\n\n\n<p>Desse modo, \u00e9 poss\u00edvel oferecer brindes ou at\u00e9 mesmo kits promocionais para os seus alunos que renovarem o contrato ou para aqueles que aderiram aos servi\u00e7os da sua academia. Ou usar algo como: \u201cganhe 50 desconto na marca X ao fechar um plano trimestral com a gente\u201d.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; N\u00e3o minta nos descontos&nbsp;<\/h3>\n\n\n\n<p>Quantos casos voc\u00ea j\u00e1 ouviu falar de empresas que colocaram algum desconto nos produtos, sendo que, na verdade, tratava-se de um produto que subiu o valor apenas para mostrar que foi dado o desconto? Acredite ou n\u00e3o, mas isso \u00e9 mais comum do que muitas pessoas imaginam.<\/p>\n\n\n\n<p>Por isso, nada de enganar o consumidor, ofere\u00e7a descontos reais nos seus servi\u00e7os e, acima de tudo, pre\u00e7os atrativos e que sejam competitivos com a sua concorr\u00eancia. Al\u00e9m de chamar a aten\u00e7\u00e3o dos seus alunos e daqueles que ainda se matricular\u00e3o, \u00e9 uma maneira de mostrar que a sua unidade tem credibilidade.&nbsp;<\/p>\n\n\n\n<p>Se preferir, compartilhe uma pesquisa entre os alunos para saber quais descontos s\u00e3o interessantes. A partir disso, \u00e9 poss\u00edvel promover a\u00e7\u00f5es mais assertivas.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Agora que voc\u00ea j\u00e1 sabe como se planejar na Black Friday, confira algumas ideias de promo\u00e7\u00f5es para chamar a aten\u00e7\u00e3o do seu p\u00fablico:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Desconto no 1\u00ba m\u00eas;<\/li><li>Experimente 30 dias com 50% de desconto;<\/li><li>Feche o plano anual e ganhe dois meses gr\u00e1tis;<\/li><li>Fa\u00e7a upgrade de plano e ganhe 50% de desconto;<\/li><li>Matricule-se com um amigo ou familiar e ganhe o 1\u00ba m\u00eas gr\u00e1tis;<\/li><li>Renove a matr\u00edcula e ganhe uma modalidade gr\u00e1tis por tr\u00eas meses;<\/li><li>Feche um semestre e ganhe uma modalidade de sua prefer\u00eancia pelo tempo contratado.<\/li><\/ul>\n\n\n\n<p>Estas s\u00e3o apenas algumas ideias. O mais importante \u00e9 usar a criatividade e oferecer promo\u00e7\u00f5es atrativas para agradar todos os p\u00fablicos e, sobretudo, aumentar a visibilidade e o <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/aumentar-o-lucro-de-uma-academia\/\" target=\"_blank\" rel=\"noreferrer noopener\">lucro da sua academia<\/a><\/strong>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eis a quest\u00e3o: quais a\u00e7\u00f5es colocar para atrair novos alunos na sua unidade fitness na Black Friday? Assim como em qualquer outro neg\u00f3cio, a Black Friday academia \u00e9 uma \u00f3tima oportunidade para divulgar os servi\u00e7os, atrair novos clientes e, sobretudo, aumentar o rendimento.&nbsp; Para que isso seja poss\u00edvel, \u00e9 preciso tra\u00e7ar algumas estrat\u00e9gias com anteced\u00eancia [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":6562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[423,549,1724,1725,1727,1723,1726],"class_list":["post-6559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-academias","tag-academia","tag-alunos","tag-black-friday","tag-black-friday-academia","tag-clientes","tag-desconto","tag-promocao"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday na academia: como atrair mais alunos<\/title>\n<meta name=\"description\" content=\"Vamos preparar a Black Friday academia? 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