{"id":471,"date":"2020-05-05T19:01:00","date_gmt":"2020-05-05T22:01:00","guid":{"rendered":"https:\/\/totalpass.com\/?p=471"},"modified":"2022-01-11T17:25:18","modified_gmt":"2022-01-11T20:25:18","slug":"dicas-de-gestao-de-academia","status":"publish","type":"post","link":"https:\/\/totalpass.com\/br\/blog\/para-academias\/dicas-de-gestao-de-academia\/","title":{"rendered":"3 dicas de gest\u00e3o de academia que voc\u00ea precisa saber"},"content":{"rendered":"\n<p> Como todo neg\u00f3cio, as academias precisam de uma <a href=\"https:\/\/totalpass.com\/br\/blog\/rh\/gestao-de-pessoas\/\">boa gest\u00e3o<\/a> para evitar erros que possam comprometer a sua manuten\u00e7\u00e3o em um mercado t\u00e3o competitivo como \u00e9 o fitness no Brasil. <\/p>\n\n\n\n<p> Para se consolidar nesse mercado, voc\u00ea precisa de uma gest\u00e3o de academia muito eficaz. Para te ajudar, separamos 3 dicas de <strong>gest\u00e3o de academia<\/strong> que voc\u00ea precisa saber. Confira! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Caminho para o sucesso por meio da gest\u00e3o de academia<\/h2>\n\n\n\n<p> Al\u00e9m de todo o conhecimento te\u00f3rico e pr\u00e1tico sobre as atividades f\u00edsicas, \u00e9 fundamental que, como em qualquer outro neg\u00f3cio, a sua academia tenha um planejamento estrat\u00e9gico. <\/p>\n\n\n\n<p> Planejar significa literalmente criar um plano de a\u00e7\u00e3o para alcan\u00e7ar um objetivo. Por isso, pergunte-se: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Onde sua academia est\u00e1?<\/li><li>Onde quer chegar?<\/li><li>Como chegar\u00e1 l\u00e1?<\/li><\/ul>\n\n\n\n<p> Esse planejamento poder\u00e1 ser feito todo ano ou, se preferir, pode ser uma proposta a longo prazo, depende muito dos seus objetivos. <\/p>\n\n\n\n<p> Por isso, al\u00e9m de fornecer um espa\u00e7o com equipamentos de qualidade, \u00e9 preciso contar com um time alinhado com seus objetivos. Alinhe todas as \u00e1reas da sua academia para que todos sejam mais assertivos na hora de tomar decis\u00f5es importantes. <\/p>\n\n\n\n<p> Como gestor, voc\u00ea pode atuar lado a lado com seus colaboradores, criando uma comunica\u00e7\u00e3o mais efetiva e tendo maior conhecimento sobre como age cada \u00e1rea.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 dicas de gest\u00e3o de academia que voc\u00ea precisa saber <\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"444\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2020\/05\/dicas-de-gestao-de-academia-que-voce-precisa-saber.jpg\" alt=\"\" class=\"wp-image-1753 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2020\/05\/dicas-de-gestao-de-academia-que-voce-precisa-saber.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2020\/05\/dicas-de-gestao-de-academia-que-voce-precisa-saber-300x217.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/444;\" \/><\/figure><\/div>\n\n\n\n<p> Veja algumas dicas de gest\u00e3o de neg\u00f3cios que voc\u00ea pode aplicar na sua academia! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Tenha um time nota 10<\/h3>\n\n\n\n<p> Os clientes est\u00e3o cada vez mais exigentes em rela\u00e7\u00e3o aos servi\u00e7os e produtos que consomem. O atendimento que recebem conta muito na hora da decis\u00e3o. Por isso, a maneira como sua equipe atende os alunos, desde a recep\u00e7\u00e3o at\u00e9 as orienta\u00e7\u00f5es sobre os exerc\u00edcios, fazem toda a diferen\u00e7a na hora da rematr\u00edcula. <\/p>\n\n\n\n<p> Um bom <a href=\"https:\/\/totalpass.com\/br\/blog\/rh\/competencias-comportamentais\/\">treinamento<\/a> para a sua equipe do primeiro atendimento, ou seja, recepcionistas e atendentes, deve ser considerada uma prioridade j\u00e1 que um atendimento de qualidade j\u00e1 oferece uma boa experi\u00eancia para o aluno. <\/p>\n\n\n\n<p> Mesmo ap\u00f3s a matr\u00edcula, o bom atendimento deve continuar pela equipe de professores que vai atender os alunos durante a pr\u00e1tica de atividades f\u00edsicas. Al\u00e9m dos conhecimentos, \u00e9 preciso que todos estejam atentos \u00e0s necessidades de cada e dispostos a corrigir movimentos e orientar da melhor forma poss\u00edvel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Estabele\u00e7a metas<\/h3>\n\n\n\n<p> N\u00f3s citamos l\u00e1 em cima sobre a import\u00e2ncia do planejamento. Al\u00e9m do plano macro, ou seja, mais amplo e de longo prazo, \u00e9 fundamental que voc\u00ea estabele\u00e7a metas mais pr\u00e1ticas que v\u00e3o te ajudar a conquistar o objetivo maior. <\/p>\n\n\n\n<p> Voc\u00ea pode acompanhar as metas com frequ\u00eancia: pode ser o valor do faturamento, aumento no n\u00famero de alunos, percentual do ticket m\u00e9dio, entre outros.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Estude sua gest\u00e3o financeira<\/h3>\n\n\n\n<p> Conhecimento sobre finan\u00e7as nunca \u00e9 demais. Seja para administrar a sua vida financeira pessoal, quanto a do seu neg\u00f3cio. Ela \u00e9 essencial para manter a sua academia funcionando e, claro, gerando lucro. <\/p>\n\n\n\n<p> Anotar alguns dados podem te ajudar a fazer esse controle, s\u00e3o eles:  <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Total de alunos;<\/li><li>Cancelamentos de matr\u00edculas;<\/li><li>Novos alunos;<\/li><li>Taxa de Inadimpl\u00eancia;<\/li><li>\u00cdndice de renova\u00e7\u00f5es.<\/li><\/ul>\n\n\n\n<p> Dessa forma, \u00e9 poss\u00edvel analisar o desempenho da academia no passado e, com uma avalia\u00e7\u00e3o dos resultados do presente, voc\u00ea pode identificar quais gastos s\u00e3o desnecess\u00e1rios, quais as necessidades de investimentos e melhorias. <\/p>\n\n\n\n<p>Gostou dessas dicas para a sua academia? Compartilhe mais com a gente! Siga tamb\u00e9m nossas redes sociais para mais novidades e informa\u00e7\u00f5es.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como todo neg\u00f3cio, as academias precisam de uma boa gest\u00e3o para evitar erros que possam comprometer a sua manuten\u00e7\u00e3o em um mercado t\u00e3o competitivo como \u00e9 o fitness no Brasil. Para se consolidar nesse mercado, voc\u00ea precisa de uma gest\u00e3o de academia muito eficaz. Para te ajudar, separamos 3 dicas de gest\u00e3o de academia que [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-academias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas de gest\u00e3o para sua academia | TotalPass<\/title>\n<meta name=\"description\" content=\"Confira essas dicas de gest\u00e3o para sua academia e melhore ainda mais a qualidade do seu servi\u00e7o com ajuda do Blog TotalPass!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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