{"id":3505,"date":"2022-09-30T10:26:06","date_gmt":"2022-09-30T13:26:06","guid":{"rendered":"https:\/\/totalpass.com\/?p=3505"},"modified":"2025-10-02T14:19:12","modified_gmt":"2025-10-02T17:19:12","slug":"personal-trainer-por-que-ele-e-essencial","status":"publish","type":"post","link":"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/","title":{"rendered":"Personal trainer: por que ele \u00e9 essencial na sua academia?"},"content":{"rendered":"\n<p>Administrar uma academia pode parecer uma miss\u00e3o desafiadora, afinal, \u00e9 preciso se atentar a v\u00e1rios detalhes, como <a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/decoracao-de-academia-6-dicas\/\"><strong>decora\u00e7\u00e3o<\/strong><\/a>, inclus\u00e3o de <a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-de-musculacao-aderir-ou-nao-outras-modalidades\/\"><strong>modalidades<\/strong><\/a>, <a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/estrategias-de-marketing-para-academia\/\"><strong>estrat\u00e9gias de marketing<\/strong><\/a> para alavancar o neg\u00f3cio, entre outras. No entanto, n\u00e3o podemos esquecer de um profissional essencial para o seu neg\u00f3cio <a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/aumentar-o-lucro-de-uma-academia\/\"><strong>aumentar o lucro<\/strong><\/a>: o <strong>personal trainer<\/strong>!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2022\/09\/personal-trainer.jpg\" alt=\"Personal mostrando os resultados para o aluno\" class=\"wp-image-3506 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>\u00c9 poss\u00edvel aumentar o lucro da academia com a chegada de novos profissionais de educa\u00e7\u00e3o f\u00edsica. Saiba mais!<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u00c9 quando surge a d\u00favida: mas, afinal, por que \u00e9 t\u00e3o importante ter um personal trainer dentro de uma academia?&nbsp;<\/p>\n\n\n\n<p>O <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/dia-do-profissional-de-educacao-fisica\/\"><strong>profissional de educa\u00e7\u00e3o f\u00edsica<\/strong><\/a> \u00e9 importante em todas as fases da vida de uma pessoa, desde a inf\u00e2ncia at\u00e9 a <a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/envelhecimento-saudavel-3-dicas\/\"><strong>velhice<\/strong><\/a>, principalmente onde existe a pr\u00e1tica de atividade f\u00edsica, afinal, n\u00e3o se trata apenas da est\u00e9tica, mas tamb\u00e9m da <a href=\"https:\/\/totalpass.com\/br\/blog\/sala-de-imprensa\/conheca-o-total-mind\/\"><strong>sa\u00fade<\/strong><\/a> e do <a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/dicas-bem-estar-para-se-cuidar-no-inverno\/\"><strong>bem-estar<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>Neste artigo, vamos tirar v\u00e1rias d\u00favidas al\u00e9m da inicial, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Por que \u00e9 importante ter um personal trainer na academia?<\/li><li>Como implementar personal trainer na academia?<\/li><li>Como contratar bons profissionais?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que \u00e9 importante ter um personal trainer na academia?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2022\/09\/personal-trainer-e-aluna.jpg\" alt=\"Personal trainer orientando a aluna\" class=\"wp-image-3507 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer-e-aluna.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer-e-aluna-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>O personal trainer, al\u00e9m de montar treinos personalizados, faz o acompanhamento dos resultados. Confira!<\/figcaption><\/figure><\/div>\n\n\n\n<p>Assim como o paciente precisa do m\u00e9dico e vice-versa, isso n\u00e3o seria diferente na rela\u00e7\u00e3o entre uma pessoa que est\u00e1 buscando aux\u00edlio na hora do <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/treinos-internos-externos-o-que-sao\/\"><strong>treino<\/strong><\/a>, n\u00e9?&nbsp;<\/p>\n\n\n\n<p>O personal trainer, tamb\u00e9m profissional de educa\u00e7\u00e3o f\u00edsica, \u00e9 essencial no processo de desenvolvimento de todos os alunos, desde a <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/consciencia-corporal-o-que-e\/\"><strong>consci\u00eancia corporal<\/strong><\/a>, <a href=\"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/aumentar-produtividade-no-trabalho\/\"><strong>motiva\u00e7\u00e3o<\/strong><\/a>, foco at\u00e9 no <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/qualidade-de-vida-no-trabalho-terapia-e-atividade-fisica-ajudam-a-combater-doencas-emocionais\/\"><strong>incentivo psicol\u00f3gico ao praticar algum exerc\u00edcio<\/strong><\/a>.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, ele ser\u00e1 respons\u00e1vel por fazer o acompanhamento do treino, sem que o aluno seja rendido pela <a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/preguica-e-normal-se-sentir-assim\/\"><strong>pregui\u00e7a<\/strong><\/a> em rela\u00e7\u00e3o \u00e0 correria da <a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/rotina-porque-e-importante-manter-uma\/\"><strong>rotina<\/strong><\/a>. No que diz respeito aos resultados, \u00e9 poss\u00edvel fazer orienta\u00e7\u00f5es mais espec\u00edficas, sempre considerando os diferentes tipos de corpos para promover ainda mais sa\u00fade e <a href=\"https:\/\/totalpass.com\/br\/blog\/bem-estar\/bem-estar-na-sua-rotina\/\"><strong>bem-estar<\/strong><\/a>, sem que haja qualquer tipo de dor e\/ou <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/evitar-lesoes-com-exercicios-em-casa\/\"><strong>les\u00e3o<\/strong><\/a>.<\/p>\n\n\n\n<p>Ah! Um ponto importante! \u00c9 muito prov\u00e1vel que a sua academia j\u00e1 tenha muitos professores, n\u00e9? Mas sabemos tamb\u00e9m sobre a import\u00e2ncia de ter a contrata\u00e7\u00e3o de um personal trainer, tendo em vista que o atendimento acaba sendo ainda mais personalizado, ou seja, \u00e9 poss\u00edvel ter diferentes tipos de treinos e todos sob medida e, consequentemente, aumentar o lucro.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como implementar personal trainer na academia?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2022\/09\/personal-trainer-academia.jpg\" alt=\"Personal trainer orientando seu aluno\" class=\"wp-image-3508 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer-academia.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer-academia-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Oferecer planos atrativos \u00e9 uma excelente op\u00e7\u00e3o para implementar novos profissionais na sua academia. Confira!<\/figcaption><\/figure><\/div>\n\n\n\n<p>Sabemos que, al\u00e9m dos professores de educa\u00e7\u00e3o f\u00edsica, que est\u00e3o na unidade para montar treino e dar todo o suporte necess\u00e1rio ao longo do <a href=\"https:\/\/totalpass.com\/br\/blog\/sala-de-imprensa\/exercicios-para-emagrecer-em-casa-total-play\/\"><strong>exerc\u00edcio<\/strong><\/a>, muitas unidades desejam incluir personal trainer a parte para os seus alunos. Mas, afinal, como fazer isso?<\/p>\n\n\n\n<p>Por se tratar de uma unidade privada, algumas <a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/como-montar-uma-academia\/\"><strong>academias<\/strong><\/a> podem oferecer os pr\u00f3prios professores como personal trainer. Lembrando que, independente do pacote fechado com o profissional, o aluno precisa continuar pagando as mensalidades normalmente, fora o valor a ser pago pela aula com o personal.&nbsp;<\/p>\n\n\n\n<p>Em rela\u00e7\u00e3o ao profissional de educa\u00e7\u00e3o f\u00edsica, para atuar como personal trainer na pr\u00f3pria unidade, uma taxa precisa ser paga para usar as depend\u00eancias, o que pode variar de uma <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/acessorios-para-academia\/\"><strong>academia<\/strong><\/a> para a outra. Isso n\u00e3o s\u00f3 para o local em que ele trabalha, mas tamb\u00e9m para os outros onde poss\u00edveis alunos est\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Al\u00e9m disso, a taxa a ser paga pode variar, desde pacotes por quantidade de alunos at\u00e9 planos individuais. Ou seja, se a sua inten\u00e7\u00e3o como dono de <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/dicas-para-escolher-a-melhor-academia\/\"><strong>academia<\/strong><\/a> \u00e9 colocar essa op\u00e7\u00e3o de servi\u00e7o, lembre-se de oferecer pacotes com valores justos.<\/p>\n\n\n\n<p>No que diz respeito aos professores que v\u00eam de fora, tendo em vista que alguns alunos podem preferir contratar algu\u00e9m por conta pr\u00f3pria, tanto por indica\u00e7\u00e3o de um amigo quanto por meio das m\u00eddias sociais, lembre-se de oferecer planos que sejam atrativos e com taxas menos abusivas.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Como contratar bons profissionais?<\/strong><\/h2>\n\n\n\n<p>Al\u00e9m disso, se voc\u00ea quer garantir que a sua unidade tenha bons profissionais e que corresponda \u00e0s suas expectativas, n\u00f3s preparamos algumas dicas que v\u00e3o te ajudar. Vamos l\u00e1?!<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Na recep\u00e7\u00e3o, deixe um formul\u00e1rio ou disponibilize um cadastro virtual. \u00c9 importante que a pr\u00f3pria pessoa preencha todas as informa\u00e7\u00f5es, combinado?<\/li><li>Em seguida, verifique se o personal trainer \u00e9 um profissional habilitado, ou seja, se possui registro no Conselho Regional de Educa\u00e7\u00e3o F\u00edsica;<\/li><li>Analise o hist\u00f3rico profissional do personal trainer, afinal, \u00e9 preciso que atenda a cultura da sua academia e que seja uma pessoa de credibilidade.&nbsp;<\/li><\/ol>\n\n\n\n<p>O personal trainer seguiu o passo a passo e voc\u00ea gostou dele? Como cortesia, entregue ao profissional uma camiseta com o logo da sua unidade. Afinal, o uniforme traz a sensa\u00e7\u00e3o de profissionalismo e pertencimento.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Agora n\u00f3s temos uma pergunta para voc\u00ea: que tal colocar essas dicas hoje mesmo na sua academia e trazer mais <strong>personal trainer<\/strong>? Al\u00e9m de trazer mais op\u00e7\u00f5es de profissionais para a sua unidade, \u00e9 poss\u00edvel aumentar o lucro e se destacar em rela\u00e7\u00e3o \u00e0 concorr\u00eancia.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Administrar uma academia pode parecer uma miss\u00e3o desafiadora, afinal, \u00e9 preciso se atentar a v\u00e1rios detalhes, como decora\u00e7\u00e3o, inclus\u00e3o de modalidades, estrat\u00e9gias de marketing para alavancar o neg\u00f3cio, entre outras. No entanto, n\u00e3o podemos esquecer de um profissional essencial para o seu neg\u00f3cio aumentar o lucro: o personal trainer! \u00c9 quando surge a d\u00favida: mas, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[423,53,158,657,749],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-academias","tag-academia","tag-atividade-fisica","tag-bem-estar","tag-personal-trainer","tag-profissional-de-educacao-fisica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por que o personal trainer \u00e9 importante na academia<\/title>\n<meta name=\"description\" content=\"A sua academia tem personal trainer? 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Conhe\u00e7a a import\u00e2ncia deste profissional para a sua unidade para se destacar no mercado fitness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da TotalPass\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/totalpassbrasil\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-30T13:26:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T17:19:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"614\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marketing TotalPass\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@totalpassbr\" \/>\n<meta name=\"twitter:site\" content=\"@totalpassbr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marketing TotalPass\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/\"},\"author\":{\"name\":\"Marketing TotalPass\",\"@id\":\"https:\/\/totalpass.com\/br\/blog\/#\/schema\/person\/aea126fd9eb4651ae6cda2a7a208f6ed\"},\"headline\":\"Personal trainer: por que ele \u00e9 essencial na sua academia?\",\"datePublished\":\"2022-09-30T13:26:06+00:00\",\"dateModified\":\"2025-10-02T17:19:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/\"},\"wordCount\":889,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/totalpass.com\/br\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer.jpg\",\"keywords\":[\"academia\",\"atividade f\u00edsica\",\"bem-estar\",\"Personal Trainer\",\"Profissional de educa\u00e7\u00e3o f\u00edsica\"],\"articleSection\":[\"Para academias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/\",\"url\":\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/\",\"name\":\"Por que o personal trainer \u00e9 importante na academia\",\"isPartOf\":{\"@id\":\"https:\/\/totalpass.com\/br\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/totalpass.com\/br\/blog\/para-academias\/personal-trainer-por-que-ele-e-essencial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/totalpass.com\/wp-content\/uploads\/2022\/09\/personal-trainer.jpg\",\"datePublished\":\"2022-09-30T13:26:06+00:00\",\"dateModified\":\"2025-10-02T17:19:12+00:00\",\"description\":\"A sua academia tem personal trainer? 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