{"id":1377,"date":"2021-12-08T16:50:00","date_gmt":"2021-12-08T19:50:00","guid":{"rendered":"https:\/\/totalpass.com\/?p=1377"},"modified":"2025-05-21T15:44:45","modified_gmt":"2025-05-21T18:44:45","slug":"o-que-e-esg-e-sua-importancia","status":"publish","type":"post","link":"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/o-que-e-esg-e-sua-importancia\/","title":{"rendered":"ESG: o que \u00e9 e a sua import\u00e2ncia para a empresa"},"content":{"rendered":"\n<p><strong>ESG<\/strong> \u00e9 a sigla em ingl\u00eas para \u201c<em>environmental, social and governance<\/em>\u201d, ou seja, \u00e9 a <strong>medi\u00e7\u00e3o das pr\u00e1ticas ambientais, sociais e de governan\u00e7a de uma empresa<\/strong>. Ter bons resultados no balan\u00e7o financeiro de sua empresa n\u00e3o significa n\u00e3o se preocupar em construir um mundo mais sustent\u00e1vel &#8211; muito pelo contr\u00e1rio.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2024\/03\/ESG.jpg\" alt=\"ESG\" class=\"wp-image-7876 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2024\/03\/ESG.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2024\/03\/ESG-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Tire todas as suas d\u00favidas sobre ESG<\/figcaption><\/figure><\/div>\n\n\n\n<p>Empresas preocupadas com <strong>pr\u00e1ticas socioambientais e de governan\u00e7as<\/strong> tendem a ter resultados mais promissores, j\u00e1 que tamb\u00e9m adotam pr\u00e1ticas mais sustent\u00e1veis em outros aspectos como o econ\u00f4mico e a gest\u00e3o de riscos.<\/p>\n\n\n\n<p>Al\u00e9m disso, o ESG tamb\u00e9m \u00e9 utilizado para caracterizar investimentos com crit\u00e9rios de sustentabilidade, no qual os investidores analisam fatores ambientais, sociais e de governan\u00e7a de uma empresa. Por isso, ter pr\u00e1ticas de ESG em sua empresa pode ser um diferencial competitivo no mercado. Confira!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Afinal, o que \u00e9 ESG?<\/strong><\/h2>\n\n\n\n<p>Como dito anteriormente, ESG \u00e9 a sigla em ingl\u00eas de <em>environmental, social and governance<\/em>, ou meio ambiente, social e governan\u00e7a corporativa, em tradu\u00e7\u00e3o livre. Ou seja, s\u00e3o crit\u00e9rios seguidos por empresas preocupadas com aspectos socioambientais e de governan\u00e7a para al\u00e9m de somente resultados.<\/p>\n\n\n\n<p>Muitos investidores levam esses crit\u00e9rios como fundamentais na hora de avaliar uma empresa. Por isso, as organiza\u00e7\u00f5es t\u00eam, cada vez mais, implantado pol\u00edticas socioambientais e de governan\u00e7a corporativa.<\/p>\n\n\n\n<p>Os aspectos ESG consideram como a empresa lida com o meio ambiente, seu <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/o-que-funcionarios-esperam-de-uma-empresa\/\" target=\"_blank\" rel=\"noreferrer noopener\">relacionamento com os colaboradores<\/a><\/strong>, clientes, comunidade, acionistas e executivos. Neste sentido, cada vez mais neg\u00f3cios ser\u00e3o desenvolvidos com o objetivo de ter um impacto positivo no mundo &#8211; o que tamb\u00e9m se torna algo muito valioso para o consumidor final, que adota como crit\u00e9rio a sustentabilidade em suas compras.<\/p>\n\n\n\n<p>Vale ressaltar que empresas de ramos diferentes podem se preocupar com o que cabe a cada uma, n\u00e3o precisando que se adote todas as pr\u00e1ticas. Por exemplo, uma ind\u00fastria pode se comprometer com a redu\u00e7\u00e3o na emiss\u00e3o dos gases do efeito estufa, assim como uma empresa de constru\u00e7\u00e3o civil pode focar na gest\u00e3o de res\u00edduos.<\/p>\n\n\n\n<p>Desmistificamos o ESG:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ESG: o que \u00e9 e por que \u00e9 importante?\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/rEAvG6hvTvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><figcaption>Entrevista com Marco Fran\u00e7a, s\u00f3cio-fundador Auddas<\/figcaption><\/figure>\n\n\n\n<p>Vamos analisar o que cada uma das letras da sigla significam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E: meio ambiente<\/strong><\/h2>\n\n\n\n<p>O aspecto ambiental do ESG diz respeito n\u00e3o somente a diminuir o impacto da ind\u00fastria na natureza, mas tamb\u00e9m a outros crit\u00e9rios como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Gest\u00e3o de res\u00edduos e log\u00edstica reversa;<\/li><li>Uso de recursos naturais;<\/li><li>Efici\u00eancia energ\u00e9tica;<\/li><li>Polui\u00e7\u00e3o do ar e da \u00e1gua;<\/li><li>Aquecimento global e emiss\u00e3o de carbono;<\/li><li>Biodiversidade;<\/li><li>Desmatamento;<\/li><li>Escassez de \u00e1gua.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>S: social<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/br\/blog\/wp-content\/uploads\/2024\/03\/ESG-diversidade.jpg\" alt=\"equipe diversa\" class=\"wp-image-7877 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2024\/03\/ESG-diversidade.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2024\/03\/ESG-diversidade-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption>Diversidade e inclus\u00e3o s\u00e3o boas pr\u00e1ticas ESG para a empresa. Confira algumas outras!\n<\/figcaption><\/figure><\/div>\n\n\n\n<p>O <strong>aspecto social do ESG<\/strong> diz respeito a como a empresa lida com as pessoas que fazem parte do seu universo, tanto interno como externo. S\u00e3o exemplos de crit\u00e9rios analisados:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Satisfa\u00e7\u00e3o dos clientes;<\/li><li>Diversidade da equipe;<\/li><li>Prote\u00e7\u00e3o de dados e privacidade;<\/li><li><strong><a href=\"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/employee-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">Engajamento dos funcion\u00e1rios<\/a><\/strong>;<\/li><li><strong><a href=\"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/beneficio-de-atividade-fisica-nas-empresas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bem-estar dos colaboradores<\/a><\/strong>;<\/li><li>Respeito aos direitos humanos e \u00e0s leis trabalhistas;<\/li><li>Relacionamento com a comunidade.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>G: governan\u00e7a<\/strong><\/h2>\n\n\n\n<p>O <strong>aspecto governan\u00e7a do ESG<\/strong> influencia diretamente nos crit\u00e9rios anteriores, j\u00e1 que s\u00e3o a base para as pol\u00edticas que ser\u00e3o adotadas pelas organiza\u00e7\u00f5es. Vemos as seguintes quest\u00f5es analisadas neste aspecto:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c9tica e transpar\u00eancia da empresa;<\/li><li>Remunera\u00e7\u00e3o dos <strong><a href=\"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/gestao-de-pessoas-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">executivos<\/a><\/strong>;<\/li><li>Estrutura empresarial;<\/li><li>Independ\u00eancia e composi\u00e7\u00e3o do Conselho;<\/li><li>Inclus\u00e3o e diversidade dentro da administra\u00e7\u00e3o;<\/li><li>Estrutura do comit\u00ea de auditoria;<\/li><li>Rela\u00e7\u00e3o com entidades do governo e pol\u00edticos;<\/li><li>Exist\u00eancia de um canal de den\u00fancias.<\/li><\/ul>\n\n\n\n<p>A separa\u00e7\u00e3o destes tr\u00eas pilares do ESG se d\u00e1 apenas para fins did\u00e1ticos, j\u00e1 que eles devem ser pensados juntos e colaborativamente dentro de uma organiza\u00e7\u00e3o. Se as empresas buscam por novos investidores e por <a href=\"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/aumentar-produtividade-no-trabalho\/\" target=\"_blank\" rel=\"noreferrer noopener\">colaboradores engajados<\/a> e <a href=\"https:\/\/totalpass.com\/br\/blog\/recursos-humanos\/como-ser-um-profissional-de-alta-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">produtivos<\/a>, adotar pol\u00edticas de ESG se tornou fundamental.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acompanhe a TotalPass!<\/strong><\/h3>\n\n\n\n<p>Gostou do nosso conte\u00fado? Confira tamb\u00e9m nossas redes sociais (<strong><a href=\"https:\/\/www.linkedin.com\/company\/totalpassoficial\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/strong>&nbsp;e&nbsp;<strong><a href=\"https:\/\/www.instagram.com\/totalpassoficial\/?hl=pt-br\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/strong>) e veja dicas sobre atividade f\u00edsica, alimenta\u00e7\u00e3o, bem-estar, sa\u00fade mental e nutri\u00e7\u00e3o.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Confira tamb\u00e9m nosso canal no<a href=\"https:\/\/www.youtube.com\/channel\/UCds8g5dIW1l-c0LDcJhTudQ\">&nbsp;<\/a><a href=\"https:\/\/www.youtube.com\/channel\/UCds8g5dIW1l-c0LDcJhTudQ\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>YouTube!<\/strong>&nbsp;<\/a>O Total TV traz conte\u00fados exclusivos sobre gest\u00e3o de equipes, lideran\u00e7a, sa\u00fade mental e qualidade de vida no trabalho, receitas, treinos e muito mais.<\/p>\n\n\n\n<p>Para conhecer mais sobre os&nbsp;nossos planos e as redes parceiras, clique&nbsp;<strong><a href=\"https:\/\/totalpass.com\/br\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">aqui<\/a><\/strong>.<\/p>\n\n\n\n<p>E a\u00ed, bora?&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ESG \u00e9 a sigla em ingl\u00eas para \u201cenvironmental, social and governance\u201d, ou seja, \u00e9 a medi\u00e7\u00e3o das pr\u00e1ticas ambientais, sociais e de governan\u00e7a de uma empresa. Ter bons resultados no balan\u00e7o financeiro de sua empresa n\u00e3o significa n\u00e3o se preocupar em construir um mundo mais sustent\u00e1vel &#8211; muito pelo contr\u00e1rio. Empresas preocupadas com pr\u00e1ticas socioambientais [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":7876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"tags":[709,894,897,186,1470,187,185,898],"class_list":["post-1377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recursos-humanos","tag-diversidade-e-inclusao","tag-esg","tag-governanca","tag-importancia-do-esg","tag-meio-ambiente","tag-o-que-e-esg","tag-pilares-do-esg","tag-social"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ESG nas empresas: pr\u00e1ticas sustent\u00e1veis | TotalPass<\/title>\n<meta name=\"description\" content=\"Explore os pilares do ESG e veja como implementar pr\u00e1ticas ambientais, sociais e de governan\u00e7a para destacar sua 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