{"id":12223,"date":"2025-07-04T07:30:00","date_gmt":"2025-07-04T10:30:00","guid":{"rendered":"https:\/\/totalpass.com\/br\/blog\/?p=12223"},"modified":"2025-07-03T15:01:32","modified_gmt":"2025-07-03T18:01:32","slug":"academia-no-inverno-3-acoes-para-atrair-e-reter-alunos","status":"publish","type":"post","link":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/","title":{"rendered":"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos"},"content":{"rendered":"\n<p>Com a chegada das baixas temperaturas, muitas pessoas evitam sair de suas casas para treinar, o que pode ser prejudicial \u00e0s unidades fitness. Por isso, antes mesmo do frio chegar, \u00e9 importante come\u00e7ar a pensar e a promover algumas solu\u00e7\u00f5es que ajudam a manter os alunos engajados e motivados na <strong>academia no inverno<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Para te ajudar, dono(a) de academia, abordaremos alguns t\u00f3picos importantes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"#Quais-sao-os-impactos-do-frio-nas-academias\">Quais s\u00e3o os impactos do frio nas academias?<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"#3-acoes-para-atrair-e-reter-alunos-na-sua-academia-no-inverno\">3 a\u00e7\u00f5es para atrair e reter alunos na sua academia no inverno<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Quer sua academia cheia em todas as esta\u00e7\u00f5es do ano? Continue com a gente para n\u00e3o perder todas as dicas!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Quais-sao-os-impactos-do-frio-nas-academias\">Quais s\u00e3o os impactos do frio nas academias?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno.jpg\" alt=\"mulher treinando no inverno na academia\" class=\"wp-image-12226 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption class=\"wp-element-caption\">O frio chegou? Entenda os impactos para sua academia<\/figcaption><\/figure><\/div>\n\n\n<p>As pessoas, de modo geral, tendem a treinar com mais frequ\u00eancia no ver\u00e3o, o que faz crescer o n\u00famero de matriculados presentes no local durante este per\u00edodo, ou seja, entre dezembro e mar\u00e7o. Contudo, com a chegada do frio, muitos donos de academias come\u00e7am a sentir uma queda no n\u00famero de alunos.<\/p>\n\n\n\n<p>Isso acontece porque os alunos se sentem menos motivados no inverno, escolhendo ficar em casa em vez de treinar. Como impacto, os espa\u00e7os fitness tendem a ficar mais vazios em compara\u00e7\u00e3o aos meses anteriores, que s\u00e3o mais quentes.&nbsp;<\/p>\n\n\n\n<p>\u00c0 primeira vista, alguns empres\u00e1rios do setor podem pensar: <em>\u201cA academia est\u00e1 mais vazia, mas os alunos continuar\u00e3o pagando suas <\/em><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/mensalidade-da-academia-4-dicas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>mensalidades<\/em><\/strong><\/a><em>\u201d<\/em>. \u00c9 a\u00ed que muitos se enganam, visto que, durante o inverno, a tend\u00eancia \u00e9 aumentar o n\u00famero de pedidos de cancelamento de matr\u00edculas.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Com o aumento dos cancelamentos, as academias tendem a aumentar a taxa de rotatividade de clientes, tamb\u00e9m conhecida como taxa de <em>churn<\/em> ou <em>churn rate<\/em>.&nbsp;<\/p>\n\n\n\n<p>Por exemplo: suponhamos que sua academia tem 500 alunos matriculados, que frequentam diferentes hor\u00e1rios. Com a chegada do inverno, metade dessas pessoas decide sair, impactando 50% da receita, que, consequentemente, afetar\u00e1 o investimento tanto para pagar os funcion\u00e1rios quanto para comprar novos equipamentos.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Dependendo do impacto sofrido, algumas academias acabam encerrando suas atividades, uma vez que n\u00e3o conseguem se manter com o n\u00famero reduzido de alunos naquele per\u00edodo.&nbsp;<\/p>\n\n\n\n<p>Mesmo n\u00e3o cancelando a matr\u00edcula, muitos frequentadores tendem a se afastar da academia e os motivos podem variar de uma pessoa para a outra, como, por exemplo, desinteresse, insatisfa\u00e7\u00e3o e, sobretudo, desmotiva\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>No que diz respeito \u00e0 imagem da academia, ter poucos alunos pode acender um sinal de alerta para futuros clientes, pois pode representar que aquele local tem poucas pessoas devido \u00e0 qualidade do atendimento e do servi\u00e7o prestado.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-acoes-para-atrair-e-reter-alunos-na-sua-academia-no-inverno\">3 a\u00e7\u00f5es para atrair e reter alunos na sua academia no inverno<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"614\" height=\"412\" data-src=\"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/academia.jpg\" alt=\"alunos na academia no inverno\" class=\"wp-image-12227 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/academia.jpg 614w, https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/academia-300x201.jpg 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/412;\" \/><figcaption class=\"wp-element-caption\">Quer manter seus alunos engajados no frio? Confira algumas dicas!<\/figcaption><\/figure><\/div>\n\n\n<p>Quer contornar o problema do frio na sua academia para atrair e reter alunos? Para isso, \u00e9 importante incluir algumas iniciativas internas para aumentar e conquistar o interesse do seu p\u00fablico, n\u00e3o s\u00f3 durante o inverno, mas tamb\u00e9m em todos os outros meses.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Inclua aulas coletivas<\/h3>\n\n\n\n<p><a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/danca-na-academia-por-que-incluir\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Aulas de dan\u00e7a<\/strong><\/a>, <a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/artes-marciais-em-academia\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>artes marciais<\/strong><\/a>, <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/spinning-o-que-e\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>spinning<\/strong><\/a>, jump e step&#8230; Estas s\u00e3o apenas algumas entre tantas outras op\u00e7\u00f5es de modalidades coletivas que podem ser adicionadas \u00e0 programa\u00e7\u00e3o da sua academia para manter os alunos engajados e motivados.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Desafios fitness<\/h3>\n\n\n\n<p>Sua academia tem o h\u00e1bito de promover <a href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/desafio-fitness-o-que-e-vantagens-e-como-funciona\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>desafios entre os alunos<\/strong><\/a>? Com a chegada do frio, propor din\u00e2micas com pr\u00eamios pode ser uma \u00f3tima maneira de incentivar que eles continuem frequentando sua unidade.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Exemplo: com frequ\u00eancia de, no m\u00ednimo, tr\u00eas vezes na semana, a pessoa recebe xx pontos. No final do m\u00eas, poder\u00e1 troc\u00e1-los por brindes exclusivos e personalizados da academia, como camisetas e <em>squeezes<\/em>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Ofere\u00e7a ofertas promocionais&nbsp;<\/h3>\n\n\n\n<p>Para os alunos que desejam cancelar suas matr\u00edculas, uma \u00f3tima alternativa \u00e9 incluir alguns pacotes promocionais para continuarem treinando no inverno. N\u00e3o consegue oferecer desconto? Sem problema! Outra alternativa \u00e9 dar de brinde aulas ou servi\u00e7os que n\u00e3o estejam contemplados no plano.<\/p>\n\n\n\n<p>Al\u00e9m de incluir essas estrat\u00e9gias, lembre-se de uma coisa: al\u00e9m de promo\u00e7\u00f5es e brindes, \u00e9 fundamental preparar sua equipe. Por isso, mais do que nunca, eles precisam estar \u00e0 disposi\u00e7\u00e3o dos alunos para que eles se sintam acolhidos e bem recebidos.&nbsp;<\/p>\n\n\n\n<p>Dica extra: converse com seus <a href=\"https:\/\/totalpass.com\/br\/blog\/atividade-fisica\/dia-do-profissional-de-educacao-fisica\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>profissionais de educa\u00e7\u00e3o f\u00edsica<\/strong><\/a> e pe\u00e7a para que eles conversem com os alunos sobre a import\u00e2ncia da pr\u00e1tica de exerc\u00edcios f\u00edsicos durante o inverno, entre outras orienta\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Ao colocar todas essas dicas em pr\u00e1tica, sua academia continuar\u00e1 atraindo e fidelizando seus clientes, mesmo durante os per\u00edodos mais dif\u00edceis do ano.&nbsp;&nbsp;<\/p>\n\n\n\n<p>S\u00f3 mais uma coisa: ainda n\u00e3o uma academia ou est\u00fadio parceiro da <a href=\"https:\/\/totalpass.com\/br\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>TotalPass<\/strong><\/a>? Indique agora o mesmo o seu espa\u00e7o:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/cloud.info.totalpass.com.br\/indicacao-academia-dono?utm_source=blog&amp;utm_medium=referral&amp;utm_campaign=br_cont_blog_referral_totalpass_interesse_academias_contratacao_post-blog-academia-no-inverno-acoes-para-atrair-e-reter-alunos_rec_blog_20250703__&amp;utm_term=___&amp;utm_content=post-blog_indique-sua-academia_banner_\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"675\" height=\"350\" data-src=\"https:\/\/totalpass.com\/wp-content\/uploads\/2024\/10\/01_Academia_BannerIndicac\u0327a\u0303o_24245.png\" alt=\"\" class=\"wp-image-10076 lazyload\" data-srcset=\"https:\/\/totalpass.com\/wp-content\/uploads\/2024\/10\/01_Academia_BannerIndicac\u0327a\u0303o_24245.png 675w, https:\/\/totalpass.com\/wp-content\/uploads\/2024\/10\/01_Academia_BannerIndicac\u0327a\u0303o_24245-300x156.png 300w\" data-sizes=\"(max-width: 675px) 100vw, 675px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 675px; --smush-placeholder-aspect-ratio: 675\/350;\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>Com a chegada das baixas temperaturas, muitas pessoas evitam sair de suas casas para treinar, o que pode ser prejudicial \u00e0s unidades fitness. Por isso, antes mesmo do frio chegar, \u00e9 importante come\u00e7ar a pensar e a promover algumas solu\u00e7\u00f5es que ajudam a manter os alunos engajados e motivados na academia no inverno.&nbsp;&nbsp; Para te [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":12226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[3084,549,1895,453,452],"class_list":["post-12223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-para-academias","tag-academia-no-inverno","tag-alunos","tag-donos-de-academia","tag-frio","tag-inverno"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos | TotalPass<\/title>\n<meta name=\"description\" content=\"Com a chegada do frio, como fazer para atrair e reter mais alunos? Descubra algumas estrat\u00e9gias para sua academia no inverno.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos | TotalPass\" \/>\n<meta property=\"og:description\" content=\"Com a chegada do frio, como fazer para atrair e reter mais alunos? Descubra algumas estrat\u00e9gias para sua academia no inverno.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog da TotalPass\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/totalpassbrasil\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-04T10:30:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"614\" \/>\n\t<meta property=\"og:image:height\" content=\"412\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Luiz Fernando Moura\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@totalpassbr\" \/>\n<meta name=\"twitter:site\" content=\"@totalpassbr\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luiz Fernando Moura\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/\"},\"author\":{\"name\":\"Luiz Fernando Moura\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#\\\/schema\\\/person\\\/1ffa1d2be57b1f6b04a476919adc60f5\"},\"headline\":\"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos\",\"datePublished\":\"2025-07-04T10:30:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/\"},\"wordCount\":842,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/inverno.jpg\",\"keywords\":[\"Academia no inverno\",\"Alunos\",\"Donos de academia\",\"frio\",\"inverno\"],\"articleSection\":[\"Para academias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/\",\"url\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/\",\"name\":\"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos | TotalPass\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/inverno.jpg\",\"datePublished\":\"2025-07-04T10:30:00+00:00\",\"description\":\"Com a chegada do frio, como fazer para atrair e reter mais alunos? Descubra algumas estrat\u00e9gias para sua academia no inverno.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/inverno.jpg\",\"contentUrl\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/inverno.jpg\",\"width\":614,\"height\":412,\"caption\":\"O frio chegou? Entenda os impactos para sua academia\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/para-academias\\\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/\",\"name\":\"Blog da TotalPass\",\"description\":\"Tudo sobre alimenta\u00e7\u00e3o saud\u00e1vel, dicas de treinos, sa\u00fade, bem-estar, esportes e informa\u00e7\u00f5es sobre recursos humanos. Nosso blog \u00e9 totalmente voc\u00ea!\",\"publisher\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#organization\",\"name\":\"TotalPass\",\"url\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Icons-_-Neon_Black.png\",\"contentUrl\":\"https:\\\/\\\/totalpass.com\\\/wp-content\\\/uploads\\\/2020\\\/01\\\/Icons-_-Neon_Black.png\",\"width\":1182,\"height\":1182,\"caption\":\"TotalPass\"},\"image\":{\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/totalpassbrasil\",\"https:\\\/\\\/x.com\\\/totalpassbr\",\"https:\\\/\\\/www.instagram.com\\\/totalpass\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/totalpassbrasil\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/TotalPassBrasil\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/#\\\/schema\\\/person\\\/1ffa1d2be57b1f6b04a476919adc60f5\",\"name\":\"Luiz Fernando Moura\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a97b45c680f0a5b31ad311783b6400bcbfbfc1201eafe837b2520b671c7a1b93?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a97b45c680f0a5b31ad311783b6400bcbfbfc1201eafe837b2520b671c7a1b93?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a97b45c680f0a5b31ad311783b6400bcbfbfc1201eafe837b2520b671c7a1b93?s=96&d=mm&r=g\",\"caption\":\"Luiz Fernando Moura\"},\"url\":\"https:\\\/\\\/totalpass.com\\\/br\\\/blog\\\/author\\\/luiz-fernando-moura\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos | TotalPass","description":"Com a chegada do frio, como fazer para atrair e reter mais alunos? Descubra algumas estrat\u00e9gias para sua academia no inverno.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/","og_locale":"pt_BR","og_type":"article","og_title":"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos | TotalPass","og_description":"Com a chegada do frio, como fazer para atrair e reter mais alunos? Descubra algumas estrat\u00e9gias para sua academia no inverno.","og_url":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/","og_site_name":"Blog da TotalPass","article_publisher":"https:\/\/www.facebook.com\/totalpassbrasil","article_published_time":"2025-07-04T10:30:00+00:00","og_image":[{"width":614,"height":412,"url":"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno.jpg","type":"image\/jpeg"}],"author":"Luiz Fernando Moura","twitter_card":"summary_large_image","twitter_creator":"@totalpassbr","twitter_site":"@totalpassbr","twitter_misc":{"Escrito por":"Luiz Fernando Moura","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/#article","isPartOf":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/"},"author":{"name":"Luiz Fernando Moura","@id":"https:\/\/totalpass.com\/br\/blog\/#\/schema\/person\/1ffa1d2be57b1f6b04a476919adc60f5"},"headline":"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos","datePublished":"2025-07-04T10:30:00+00:00","mainEntityOfPage":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/"},"wordCount":842,"commentCount":0,"publisher":{"@id":"https:\/\/totalpass.com\/br\/blog\/#organization"},"image":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/#primaryimage"},"thumbnailUrl":"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno.jpg","keywords":["Academia no inverno","Alunos","Donos de academia","frio","inverno"],"articleSection":["Para academias"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/","url":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/","name":"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos | TotalPass","isPartOf":{"@id":"https:\/\/totalpass.com\/br\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/#primaryimage"},"image":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/#primaryimage"},"thumbnailUrl":"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno.jpg","datePublished":"2025-07-04T10:30:00+00:00","description":"Com a chegada do frio, como fazer para atrair e reter mais alunos? Descubra algumas estrat\u00e9gias para sua academia no inverno.","breadcrumb":{"@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/#primaryimage","url":"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno.jpg","contentUrl":"https:\/\/totalpass.com\/wp-content\/uploads\/2025\/07\/inverno.jpg","width":614,"height":412,"caption":"O frio chegou? Entenda os impactos para sua academia"},{"@type":"BreadcrumbList","@id":"https:\/\/totalpass.com\/br\/blog\/para-academias\/academia-no-inverno-3-acoes-para-atrair-e-reter-alunos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/totalpass.com\/br\/blog\/"},{"@type":"ListItem","position":2,"name":"Academia no inverno: 3 a\u00e7\u00f5es para atrair e reter alunos"}]},{"@type":"WebSite","@id":"https:\/\/totalpass.com\/br\/blog\/#website","url":"https:\/\/totalpass.com\/br\/blog\/","name":"Blog da TotalPass","description":"Tudo sobre alimenta\u00e7\u00e3o saud\u00e1vel, dicas de treinos, sa\u00fade, bem-estar, esportes e informa\u00e7\u00f5es sobre recursos humanos. Nosso blog \u00e9 totalmente voc\u00ea!","publisher":{"@id":"https:\/\/totalpass.com\/br\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/totalpass.com\/br\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/totalpass.com\/br\/blog\/#organization","name":"TotalPass","url":"https:\/\/totalpass.com\/br\/blog\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/totalpass.com\/br\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/totalpass.com\/wp-content\/uploads\/2020\/01\/Icons-_-Neon_Black.png","contentUrl":"https:\/\/totalpass.com\/wp-content\/uploads\/2020\/01\/Icons-_-Neon_Black.png","width":1182,"height":1182,"caption":"TotalPass"},"image":{"@id":"https:\/\/totalpass.com\/br\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/totalpassbrasil","https:\/\/x.com\/totalpassbr","https:\/\/www.instagram.com\/totalpass","https:\/\/www.linkedin.com\/company\/totalpassbrasil","https:\/\/www.youtube.com\/c\/TotalPassBrasil"]},{"@type":"Person","@id":"https:\/\/totalpass.com\/br\/blog\/#\/schema\/person\/1ffa1d2be57b1f6b04a476919adc60f5","name":"Luiz Fernando Moura","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/a97b45c680f0a5b31ad311783b6400bcbfbfc1201eafe837b2520b671c7a1b93?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a97b45c680f0a5b31ad311783b6400bcbfbfc1201eafe837b2520b671c7a1b93?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a97b45c680f0a5b31ad311783b6400bcbfbfc1201eafe837b2520b671c7a1b93?s=96&d=mm&r=g","caption":"Luiz Fernando Moura"},"url":"https:\/\/totalpass.com\/br\/blog\/author\/luiz-fernando-moura\/"}]}},"_links":{"self":[{"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/posts\/12223","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/comments?post=12223"}],"version-history":[{"count":2,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/posts\/12223\/revisions"}],"predecessor-version":[{"id":12229,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/posts\/12223\/revisions\/12229"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/media\/12226"}],"wp:attachment":[{"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/media?parent=12223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/categories?post=12223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/totalpass.com\/br\/blog\/wp-json\/wp\/v2\/tags?post=12223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}